UI/UX Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

Deliver workflows and experiences curated through meticulous user research (qualitative, quantitative, ethnographic). Build trust and foster a collaborative environment across teams, lead with a vision, drive quality and manage task backlogs.

Job Details

Leadership and Functional Responsibilities:

• Performance Delivery: Build and execute multi-year strategy in line with overarching digital platform agenda to support delivery of net revenue growth, margin, subscription and conversion rate optimization, and long-term value initiatives.

• Vision & Planning: Generate multi-year vision with ownership of the “product” growth strategy and execution by conducting self-managed UX research to discover and/or validate the impact of the features that enhance our customer experience.

• User Research and Analysis: Provide a superior user experience for the customer via: 

  • overseeing the user research process to gather insights into user behavior and preferences,

  • analyzing data and feedback to inform design decisions and improvements, and

  • leading the creation of user personas, user journeys, and wireframes to guide the design process.

• User Interface Design/Testing: In an effort to elevate the BRCC brand and provide a frictionless shopping experience:

  • develop and maintain design systems to ensure a cohesive and recognizable visual identity across products,

  • oversee the creation of interactive prototypes for user testing and stakeholder feedback,

  • conduct usability testing sessions and iterate designs based on user feedback, and

  • establish UX related best-practices and processes.

• Cross Functional Leadership: Collaborate with product managers, developers, and other stakeholders to understand business goals and user needs. Work with cross functional partners acting as the voice of the customer and clearly communicating your design recommendations to critical stakeholders to help build user empathy throughout the organization, including close connection with engineers and software developers.

• Talent Development: Mentor, coach and develop talent on DTC team.

• Engage with Subscription, Mobile, Storefront, and other Product Managers to create a cohesive and enhanced experience.  

• Lead a High Performing Team: Create and implement new and/or innovative ways to craft useful experiences through diagrams, sketches, wireframes, prototypes, and visual designs that allow stakeholders to see the user journey through new product features & solutions.

Education and Skill Requirements:

• 10+ years of experience UI/UX design with a strong portfolio of successful projects including user experience designer with a strong portfolio of design projects including detailed descriptions, leading and managing design teams and having proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, etc.

• Strong understanding and application of user-centered design principles and best practices.

• Excellent communication, interpersonal skills, and ability to thrive in a fast-paced, collaborative environment.

• Influentially lead and guide small teams, process and technology in a manner that enriches the company’s culture and overall performance.

• Build and maintain trusted relationships across the business and a consummate team player, putting others before self, and actively engage stakeholders at all levels.

• Strong knowledge of web technologies, platforms, and frameworks (and related constraints) and passionate about creating systems and keeping them well maintained.

• Ability to proactively lead user research activities and workshops and experience with Sketch, InVision, Figma, and be knowledgeable of UX/UI standards, protocols, and methodologies for both responsive and mobile app designs to take incomplete requirements and producing consistent, usable wireframes and mockups.

• Ability to embrace uncertainty and challenge a team with new ideas in an ambiguous environment and ability to influence without direct authority.

Position Type/Expected Hours of Work/Physical Requirements

This is a full-time position and may require long hours and may require weekend and night work per events.

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.

• Specific vision abilities required by this job include close vision requirements due to computer work.

• Light to moderate lifting is required.

• Ability to uphold the stress of traveling.

• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.

• Moderate noise (i.e., business office with computers, phones, and printers, light traffic).

• Ability to work in a confined area.

• Ability to sit at a computer terminal for an extended period of time.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.