Trade Marketing Support (INTERNSHIP)

Posted 3 Days Ago
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Bongiorno, Trapani
Internship
Computer Vision • Hardware • Mobile • Software • Semiconductor
The Role
Assist in developing and implementing trade marketing activities for Mobile Experience division, including campaigns, performance analysis, and project documentation.
Summary Generated by Built In

Position Summary

Why join us:
Our mission is to make a difference in people's lives.
We are inspired by what people want to accomplish in their lives and strive to create products that give new possibilities. This is what drives our innovations.
That's why we strive for excellence, and we understand that it's our people who make it possible.
Would you like to be part of innovation? Join us and discover your potential.
Job Purpose
Support to development and implementation of all trade marketing activities and projects for Mobile Experience division of Samsung Electronics Italia (smartphone, tablet, wearable, PC).
This include:
1. Develop campaigns and materials to be used in partnership with customers in the different channel to increase sales of MX products/promotions (POS and digital with an Omni-channel approach);
2. Guarantee consistency of Samsung international key visuals and guidelines in alignment with corporate image;
3. Analyse performance and ROI of trade marketing projects implemented, especially when digital;
4. Give evidence, present and keep updated documents to be shared internally with management;

Role and Responsibilities

Key Responsibilities:

  • Contribute to create, arrange and monitor POP materials in order to guarantee visibility, increase brand awareness and consideration and conversion in the channels.
  • Contribute to manage timing and complexity related to promotions, frequent launches of mobiles, monitor investment in the channels
  • Collaborate to monitor constantly Mobile products display, and retailer specific promotional projects, overview competitors activities.
  • Support to Open Market and/or Telco channel to implement visibility online and offline of promotions, launch and digital/CRM/DEM materials when needed
  • Support to maintain a continuous control af all trade activities performed on the field and ensure their full aligment to Samsung strategies and internationals guidelines
  • Support to manage promotional, informational materials and gadgets related to Trade Marketing activities and events
  • Support, organize and coordinate Mobile Events, Product Launch, Roadshows,
  • Open house and Conventions.

  • Create Influencers campaign and drive to store and to Partner.com with the help of our agency.

Skills and Qualifications

What we need for this role

To be successful, you will possess the following skills and attributes:

Educational Background: Bachelor or Master Degree, preferably with Marketing specialization

Computer Knowledge: Good skills of main office automation software

Language Knowledge: Very good written and spoken English

Travel required: 0-5% 

Others: Good communication, presentation skills, excellent interpersonal relationship skills, resilience and be target oriented. Proactivity, capacity to challenge status quo and passion with technology market. 

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html

Top Skills

Office Automation Software
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The Company
Austin, TX
145,454 Employees
On-site Workplace
Year Founded: 1969

What We Do

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

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