Trade Marketing Specialist – Digital Accounts

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Have you heard of JBL or Harman/Kardon, some of the world’s leading audio brands? The market we are leading in, is fast paced, fun and dynamic. Our headphones, portable speakers and home entertainment systems will become your area of expertise.

At HARMAN, you have more than a career. Our agile culture gives you the chance to rapidly develop your skills, learn quickly and find ways to create excellent results. We invite you to constantly challenge yourself, cultivate new ideas, work on something new and enhance your abilities. There are many great opportunities across all our HARMAN divisions and locations. Like this one.

You will join our Marketing department based in Amsterdam, The Netherlands in the position of: 

Trade Marketing Specialist – Digital Accounts

(Native Dutch speaker)

About the Role:

Do you live and breathe music? Do you want to be integral to the success of the fastest-growing and most engaging audio brands—JBL and Harman Kardon—in Benelux?

Harman is looking for a Digital Trade Marketing Specialist Benelux to enhance our online retail presence and drive impactful digital activations. In this role, you will support the execution of digital marketing plans, ensuring our products shine on key platforms like Bol.com, Mediamarkt.nl, and Coolblue. You’ll optimize product content, manage retail media campaigns, and track performance to maximize visibility and conversions.

Working closely with sales, e-commerce, and marketing teams, you’ll help align digital trade marketing initiatives with brand objectives. If you’re data-driven, passionate about e-commerce, and eager to shape the online presence of industry-leading audio brands, this is your chance to make an impact!

What You Will Do:

Digital trade marketing support

• Assist in the execution of digital marketing plans for online retailers.
• Support the planning and coordination of online promotions (e.g., Black Friday, Central marketing programs, seasonal campaigns).
• Work closely with the sales and central digital marketing teams to align retail activations with overall brand objectives.

Product content & digital shelf optimization

• Ensure that product listings on Mediamarkt.nl and Bol.com, and Coolblue and other retailers with online presence are accurate, up-to-date, and fully optimized.
• Work with internal teams to update product descriptions, images, A+ content, and enhanced brand storytelling.
• Monitor customer reviews and ratings, identifying opportunities for improvement and engagement.

Retail media & advertising support

• Assist in managing sponsored ads and paid campaigns
• Help track campaign performance, analyzing key metrics like CTR, conversion rate, and ROAS.
• Coordinate with media agencies and internal teams to optimize digital advertising spend.

Data & performance tracking

• Track and report on sell-through data, identifying trends and insights.
• Support the team in preparing monthly performance reports, summarizing key learnings and recommendations.
• Monitor competitor activity and provide insights on pricing, content, and promotional strategies.

Retailer collaboration & internal communication

• Assist in the coordination of co-op marketing activities with digital retailers.
• Work closely with account managers to support discussions with key online accounts.
• Ensure alignment with internal teams (e-commerce, sales, marketing) for a consistent online brand presence.

What You Need:

• at least 2 years of experience in Trade Marketing, E-commerce, or Digital Marketing, preferably in a Consumer Electronics, or Retail environment.
• Good Understanding of e-commerce platforms and digital retail marketing.
• Strong attention to detail for product content management and campaign tracking.
• Analytical mindset with the ability to work with data and performance reports.
• Good communication skills and ability to collaborate with internal and external stakeholders.
• Native in Dutch, Fluent in English (French is a pre)

What We Offer:

• A flexible work schedule where you will be able to work from home up to 40% and the remaining days in a fantastic new office at Houthavens, Amsterdam.
• You are going to work in an international team within a friendly global working atmosphere.
• HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation plus a 13th month salary, 28 holidays per year.
• You will also receive a highly valued commuter travel package, a EUR 100,- environment allowance when commuting via public transport or bike. Additionally, we provide an interesting collective health insurance scheme, pension and top-notch employee discounts on world class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG etc.)
• Professional development opportunities through HARMAN University’s business and leadership academies.
• Internal talent management leadership acceleration programs.
• “Be Brilliant” employee recognition and rewards program.
• A unique opportunity to contribute to drive revenue growth and nurture strategic trust-based relationships.
• The chance to work with on complex problems and continues improvement.

And a few reasons you might love it:

At HARMAN we create useful, playful, beautiful things. Our many iconic brands including; JBL, Harman/Kardon and AKG are transforming the car, the workplace and everywhere in between. We work hard, look for brilliance from all our 30,000 employees and in return you can expect a career full of brilliant possibilities. If you want to be part of a business offering industry-first features, innovation, superior sound technology and the guarantee that you'll never have a dull day - HARMAN could be the place for you! (www.harman.com)

Is this the challenge you’ve been looking for? We look forward to receiving your application! Send your application with your resume and letter of motivation. For more information about the position you can contact the Recruitment department.

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HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.