Job Description
OBJECTIVE:
Manage the development and implementation of the execution strategy for the categories, through assortment analysis, definition of brand growth drivers, development of planograms and monitoring of execution indicators - consolidating on Perfect Store strategy and process , leading end to end. Also responsible for POS brand and category activation, such as materials, promotions, shopper experience. Main link between 2 major areas of the company (Sales - Marketing)
KEY ACCOUNTABILITIES:
- Develop Selling Stories for Categories through Brand Strategy and insights to Customers, Sales and Merchandising;
- Lead and recommend Picture of Success by Category (DGMP) and define execution KPIs;
- Lead customized projects based on Shopper Insights. Ex.: Tomato Segmentation, Spices solution;
- Shopper expertise in POS ( e.g. mission, process and purchasing behavior, hot spots in stores, etc.) aiming to develop Categories;
- Define the POS Material strategy by Channel and Region (coverage, type of material, investment), connected with brand strategies;
- Management and analysis of the main category execution KPIs to guarantee Sell Out objectives;
- Contribute to map and address category Building blocks in IBP process;
- Develop an optimized activation calendar for the brands, ensuring ROI and alignment with brand campaigns.
SKILLS/COMPETENCIES:
- Previous experience in trade marketing and sales, commercial intelligence and/or channel strategy and/or demand planning and/or analytics
- Fluent or Advanced in English;
- Experience in managing a senior and high-performance team is essential for the position;
- Proficiency in Excel and Power Point;
- Mastery of Tableau (BI and Dashboards), programming language;
- Financial management;
- Nielsen market analysis to identify opportunities;
- Project management;
Location(s)
São Paulo - Eldorado
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!
Why Work With Us
Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
