Job Description
OBJECTIVE:
Manage the development and implementation of the execution strategy for the categories, through assortment analysis, definition of brand growth drivers, development of planograms and monitoring of execution indicators - consolidating on Perfect Store strategy and process , leading end to end. Also responsible for POS brand and category activation, such as materials, promotions, shopper experience. Main link between 2 major areas of the company (Sales - Marketing)
KEY ACCOUNTABILITIES:
- Develop Selling Stories for Categories through Brand Strategy and insights to Customers, Sales and Merchandising;
- Lead and recommend Picture of Success by Category (DGMP) and define execution KPIs;
- Lead customized projects based on Shopper Insights. Ex.: Tomato Segmentation, Spices solution;
- Shopper expertise in POS ( e.g. mission, process and purchasing behavior, hot spots in stores, etc.) aiming to develop Categories;
- Define the POS Material strategy by Channel and Region (coverage, type of material, investment), connected with brand strategies;
- Management and analysis of the main category execution KPIs to guarantee Sell Out objectives;
- Contribute to map and address category Building blocks in IBP process;
- Develop an optimized activation calendar for the brands, ensuring ROI and alignment with brand campaigns.
SKILLS/COMPETENCIES:
- Previous experience in trade marketing and sales, commercial intelligence and/or channel strategy and/or demand planning and/or analytics
- Fluent or Advanced in English;
- Experience in managing a senior and high-performance team is essential for the position;
- Proficiency in Excel and Power Point;
- Mastery of Tableau (BI and Dashboards), programming language;
- Financial management;
- Nielsen market analysis to identify opportunities;
- Project management;
Location(s)
São Paulo - Eldorado
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
