Technical Product Marketing Manager

Leapwork is the leading global AI-powered visual test automation platform, empowering the world's largest enterprises to adopt, maintain and scale automation in less than 30 days.

We have been identified by the world's largest, most recognisable software company, as having an innovative, disruptive product which has led to a recent strategic partnership. 

Over the last 12 months we have made multiple A-player hires from some of the worlds largest, most recognisable and successful playbook companies such as Zscaler, AppDynamics, DataRobot & Harness into VP & C-Suite roles to assemble the best possible to team to take us on this next level of growth.

We are headquartered in Copenhagen, Denmark and have local offices across Europe, the US and Asia.

We’re looking for a Technical Product Marketing Manager with significant understanding of the test automation space or related DevOps space.

We need someone who can learn to use the Leapwork platform fluently.  In this role, you will help drive adoption of our solutions by aiding the creation of compelling technical content that resonates with QA, IT, and application leaders and their teams. You are someone who excels as an individual contributor, but you are also skilled at working within cross-functional projects that span field marketing, product management, product marketing, and growth teams to further Leapwork’s position in the test automation space. 

The role:

• Produce creative moments – for example, demo videos, partnered with technical Product Managers, that capture the hearts and minds of Software Testing Leaders and convince them to try our platform 

• Help drive the full cycle of product marketing, from informing product strategy to building Go-To-Market (GTM) strategies, creating major launch moments to driving long-term adoption for our core platform 

• Develop product positioning and messaging informed by user research, competitive research, and a real understanding of how our most technical products actually work 

• Become one of the biggest advocates for customer experience—advocating for existing and prospective users. 

• Keep a pulse on our competitive landscape (including building software from scratch) and become the go-to expert for your audience to help shape the product roadmap and strategy. 

• Work closely with a range of cross-functional teams—Product Managers, Engineering, Sales, Design, PR, and the rest of the Marketing Org to develop GTM strategy and drive launches for our products. 

• Collaborate with our GTM enablement teams to create a cohesive and clear message for developers, whether they're browsing our website or getting a product demo.

Required Skills/Experience:

• 5+ years experience in either a Technical Product Marketing or Technical/Sales Engineering role 

• Experience marketing highly technical products and technical fluency. You're passionate about technology, how things work, and breaking down technical concepts in ways that everyday people can understand. 

• Data-oriented curiosity—you have a track record of digging into the data and qualitative customer insights to drive decisions forward 

• A degree in Computer Science, Engineering, Maths or a Technical field 

• Excellent written and verbal communication, with experience writing for technical audiences 

• Excellent project management skills, with an uncanny ability to keep multiple work streams and cross-functional partners and vendors in sync around timelines 

• Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks 
   

Why Leapwork? 

We are on an exciting journey of global growth – and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles:

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

• Customer first; We listen to our customers, understand their pain points and focus on what matters to them.
• Lead from the front; Leading means guiding others towards the solutions to our challenges.
• Get it done; We make commitments, follow through and deliver work we’re proud of.
• Build excellence; We do our best work every day, holding ourselves and others to the highest standards.
• Respectfully different; We treat each other with respect, always. We’re different, not indifferent.