Talent Marketing Manager

*Talent Marketing Manager, Remote*

 About Axiom:

Axiom is where high-caliber legal talent meets full-service law firm work. We invented the alternative legal services industry 24 years ago and now serve more than 1,500 legal departments globally, including 68% of the Fortune 100, with 95% client satisfaction. Axiom gives small, mid-market, and enterprise clients a single trusted provider who can deliver a full spectrum of legal solutions and services across more than a dozen practice areas and all major industries at rates up to 50% less than national law firms. 

About Talent Marketing:

We seek a strong B2B marketer to join our growing Marketing organization as a Talent Marketing Manager. This role will focus on developing and executing marketing strategies designed to help Axiom attract, acquire and retain high quality legal talent to extend our leadership as the #1 provider of flex legal talent globally.  

The successful candidate will be an expert in leading lifecycle marketing efforts to enhance the experience of Axiom’s lawyers and legal professionals at every stage of their relationship with Axiom and our clients. The ideal candidate brings experience with outbound marketing, demand generation, social media, email marketing and event marketing within a B2B environment, specifically in services or talent marketplaces. The ideal candidate will thrive on incorporating data-driven insights to drive continuous improvement across all phases of marketing. 

Key Responsibilities: 

1. Program Development & Execution: 

• Design, implement, and manage multi-channel marketing programs that align with Talent Success team’s goals and objectives (attracting legal talent across key practice areas and regions, increasing talent NPS, etc.). 

• Lead the end-to-end development and execution of campaigns, including planning, budgeting, and tracking. 

• Develop and implement strategies to enhance talent experience and retention, from initial contact to alumni engagement, by crafting initiatives that celebrate key milestones and continuously optimizing processes through feedback and analytics. 

• Create messaging and content that motivates in-house and Am Law 200 legal talent to apply to become part of Axiom’s talent network. 

2. Collaboration & Stakeholder Management: 

• Coordinate with internal teams (content, design, product, sales) and external vendors to ensure timely and successful program delivery. 

• Collaborate with talent enablement and talent acquisition to increase brand awareness, talent applications, and local talent benches across global markets. 

• Act as the primary point of contact for stakeholders, providing regular updates and soliciting feedback. 

• Implement A/B testing and retrospectives to optimize campaign effectiveness.  

3. Campaign Performance & Analytics: 

• Define KPIs and objectives for each program. 

• Monitor, measure, and report on campaign effectiveness using analytics tools, qualitative talent feedback, and market research. 

• Utilize analytics to refine targeting and messaging strategies. 

• Provide actionable insights to improve future program performance. 

4. Project Management: 

• Maintain detailed project plans, timelines, and documentation for marketing initiatives. 

• Identify and mitigate potential risks to ensure successful program delivery. 

Success metrics 

• Achievement of monthly and quarterly talent application and hiring goals. 

• Increase in engagement with talent marketing content (website traffic, LinkedIn followers, email open and CTR, etc.). 

• Timely and effective execution of marketing programs resulting in high Talent NPS, retention, and lawyer referrals. 

 About You:

Qualifications: 

• 5+ years of B2B marketing experience, preferably in professional services or talent marketplaces. 

• Strong program management skills with demonstrated track record of managing multiple campaigns and workstreams simultaneously. 

• Strong messaging capabilities, ideally with experience in legal industry marketing. 

• Proficient with CRM (Salesforce.com) and marketing automation (HubSpot) systems. 

• Demonstrated project management skills with attention to detail. 

• Ability to translate strategic objectives into effective market-specific programs. 

• Track record of driving results in a high growth, innovative and fast paced environment. 

• Proven experience in conducting A/B testing for websites and call-to-action elements to effectively drive key performance indicators (KPIs). 

• Excellent listening, oral, and written communication/presentation skills. 

• Legally eligible to work in the U.S. 

• Bachelor's degree required with emphasis on marketing, business or communications preferred. 

Characteristics: 

• Proactive self-starter, intrinsically motivated 

• Intelligent, with strong critical thinking skills 

• Ability to think strategically, paired with high attention to detail in execution 

• Positive, can-do attitude 

• Ability to prioritize multiple projects simultaneously, naturally high RPM 

• Strong interpersonal skills a must; values influencing & building relationships 

• • Collaborative team player, yet also comfortable working independently 

• Our People Reflect Our Values! We are:
  • Innovative: We generate new, creative, and disruptive ideas to change the status quo in their fields
  • Performance Oriented: We possess an unbelievable work ethic and unwavering commitment to quality
  • Cross-functionally collaborative: We bring others together, creating strong relationships across lines of difference
  • Data & Fact Based: We seek to understand and learn from information and perspectives everywhere
  • Customer First: We aim to delight our clients and legal talent at every opportunity

Axiom’s total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role based in Atlanta is $73,000 - 82,000. You will also be eligible to participate in our Annual Bonus Plan which on target would be 20% of your base salary for a Manager level role in our Marketing business unit. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations. 

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at [email protected] and include “Applicant Accommodation” in the subject line.