Strategic Insights Manager, DIY Brands – Hybrid

Strategic Insights Manager, DIY Brands – Hybrid

Towson, MD, United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

Stanley Black & Decker’s Global Tools and Outdoor business is currently seeking candidates for a Strategic Insights Manager, DIY Brands.

The Strategic Insights Manager for DIY Brands will be at the forefront of shaping the future of our business. This role is pivotal in driving impactful change by influencing our business strategy, our brand and product portfolio, and integrated marketing planning. With a relentless focus on understanding the end user, shopper, and marketplace dynamics, the Strategic Insights Manager will lead the charge in providing insights for new product development and portfolio management, ensuring that we remain a global leader for appliances, tools and outdoor with our DIY brands.

As a Strategic Insights Manager, you’ll be part of our Insights team working as a hybrid employee. You’ll get to:  

Build foundational consumer, shopper and market understanding for brands in the DIY portfolio:

• Leverage consumer and market understanding to identify and drive into strategic plans promising growth opportunities for the brand, retailer and channel
• Create immersive experiences that bring the needs of the consumer and shopper to life for business teams
• Build and share compelling stories with business leaders that provide insight to how end users are influencing our categories

Drive growth by identifying and synthesizing insights:

• Create and implement strategic learning plans to address the most critical questions for the business
• Acquire, synthesize, and socialize trends to inspire innovation
• Guide specific research development and execution using expertise in a variety of research methods
• Synthesize disparate data and make recommendations grounded in consumer and market knowledge and guided by a broader sense of the business

Oversee research and data supplier relationships:

• Vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and shares experiences openly with the consumer insights community

Help to support and grow a Global Strategic Insights and Analytics group:

• Identify innovative tools and new ways of working to deliver more impactful results
• Build advocacy for sustained organizational investment in consumer and shopper understanding 
• Coach and mentor more junior team members  

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s Degree required, MBA preferred
• 5+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, or at a research vendor
• Experience building holistic learning plans that integrate data, trends, and primary research
• Experience blending quantitative & qualitative learning for a clear story and action plan
• Proven ability to influence a diverse set of stakeholders, including external partners

Key Skills & Abilities:

• Creative problem solver
• Ability to “connect the dots” and drive toward bigger picture insights
• Proficiency in research design, questionnaire development, and data analysis
• Ability to show complex information in a simple, visual way that drives understanding
• Excellent communication skills
• Ability to plan, follow through, and drive results through activation within an organization
• Ability to juggle and manage communication across multiple priorities and key stakeholder needs

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).
#LI-SZ1

#LI-Hybrid

The base pay range for this position in Maryland is $78,500-$136,400 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site. 

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)