Strategic Account Manager
As a member of the WAVY/FOX43 digital sales team, the Strategic Account Manager is responsible for helping lead a team of sales professionals generate and grow digital marketing revenue for the company. The Strategic Account Manager will be the station’s matter expert on digital services and will work with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.
Responsibilities:
- Lead digital marketing services sales efforts focused on metric-driven success
- Develop go-to-market sales strategies for growth based on overall advertiser goals/objectives
- Establish, maintain and grow meaningful client relationships
- Generate new digital marketing services business and grow business from existing clients
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services
- Conduct educational forums and/or seminars for clients
- Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term/long term digital media strategy
- Evaluate KPIs and optimize campaign performance using a data driven approach
- Educate advertisers on performance metrics, insights and how to achieve greater results
- Train and collaborate with the sales team to enhance their understanding of digital products
- Effective in "four-legged" call situations
Requirements:
Education: BA or BS in Business, Marketing, Advertising or Communications or equivalent experience preferred
Experience:
- 3+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and its effective use for clients.
- In-depth knowledge of Google Analytics and reading campaign reports. IAB certified a plus!
- Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision-makers
- Ability to execute in an organization through collaboration and consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals.
- Up to date on the latest trends in the digital marketing service industry.
- Ability to manage account receivables for your book of business.
- Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems.
To be considered for this position, you must apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
No telecommuting.
No calls.
EOE/Minorities/Females/Vet/Disability
#LI-Onsite
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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