The Strategic Account Manager is the digital marketing services sales lead.
About the Role:
Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? We're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Account Executives (AEs), acting as the technical expert and strategic consultant, to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.
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Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
- Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
- Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
- Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
- Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
- Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
- Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
- Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.
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Tools & Approach:
- Leverage industry-leading tools such as Google Analytics, TapClicks, and Meta Attribution to gather data, analyze performance, and demonstrate campaign impact.
- Employ a consultative sales approach, focusing on understanding client challenges and providing tailored solutions.
- Collaborate effectively with internal teams to ensure seamless campaign execution and client satisfaction.
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What We're Looking For:
- Bachelor’s degree in marketing, Business, or a related field preferred.
- 3+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
- Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
- Strong analytical skills and the ability to translate data into actionable insights and recommendations.
- Excellent presentation, communication, and interpersonal skills.
- Ability to collaborate effectively with internal teams and build strong client relationships.
- Experience with CRM software (e.g., Salesforce) is a plus.
- Google Ads and/or other relevant certifications are a plus.
- #LI-Onsite
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Benefits:
We offer a competitive compensation and benefits package, including:
- Comprehensive health insurance (medical, dental, vision)
- Paid time off (PTO) and holidays
- 401(k) plan with company match
- Opportunities for professional development and growth
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Join Our Team!
If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today and let's discuss how you can contribute to our success!
You must apply online to be considered for this position. Please go to: https://nexstar.wd5.myworkdayjobs.com/nexstar to access all career opportunities for WJBF-TV and Nexstar Media Group Inc.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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