State Manager - New Hampshire/Vermont/Maine

Posted 6 Days Ago
Be an Early Applicant
4 Locations
Remote
Senior level
Food
The Role
Lead and manage brand sales and marketing strategies for the state, ensuring team effectiveness, monitoring distributor performance, and achieving sales targets while collaborating with internal and external stakeholders.
Summary Generated by Built In

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Location: Manchester, New Hampshire or Portland, Maine

What You Can Expect:
Leadership
● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities
● Monitor business performance
● Ensure the local team remains clear on objectives and prioritization of those objectives
Planning & Analysis
● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by GM and Region Director
● Leads strategic business decisions within the State
● With the support of the GM, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets
● Lead pricing strategies. Must be able to plan based on long term outlook.
● Analyze and plan channel business; chain, independent and on-premise, casino for the state
● Lead evaluation and adjustment to plans based on performance and success in the market
● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to GM, TFM and TOM
● Serves as a local conduit for implementation and evaluation of all NRA programming and execution
● Leads TPS review meetings with distributors
Distributor & Agency Management
● Serves as the primary contact with distributor leadership
● Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution
● Responsible for the execution of all the commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals
● Monitors and measure performance of all distributor activities that affect BF brands
● Reconciliation and consistent management of the distributor investment, brand spending and brand activity support

What You Bring to the Table:
● Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.
● Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
● Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
● Demonstrated knowledge of on- and off-premise business and three-tier distribution system
● Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
● Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
● Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
● Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
● Must be able and willing to travel (by air and car) up to 30% of the time.
● Must be able to lift up to 30 pounds.
● Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
● Must have a valid driver’s license.

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that refl ect our company values and meet the needs of our diverse workforce.

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

0

Top Skills

Excel
PowerPoint
Word
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The Company
HQ: Louisville, KY
4,712 Employees
On-site Workplace
Year Founded: 1870

What We Do

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel,
Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.

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