Sr. Software Engineer - Marketing Cloud

Description
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin, TX or Warren, MI three times per week, at minimum.
The Role
At General Motors, we are transforming the future of mobility and enhancing customer experience through innovation and technology. We are seeking a driven and talented Sr. Software Engineer - Marketing Cloud to join our team. This role provides an opportunity to develop and support cutting-edge Salesforce Marketing Cloud solutions across multiple lines of business.
The ideal candidate will bring strong technical expertise, initiative, and the ability to collaborate effectively within a fast-paced environment. This role requires a focus on quality, performance, and innovation, with opportunities to grow both technical and professional skills.
What You'll Do

• Develop and implement email campaigns using Salesforce Marketing Cloud.
• Create and manage complex customer journeys using Journey Builder.
• Integrate Salesforce Marketing Cloud with various data sources and APIs.
• Maintain and optimize existing marketing automation processes.
• Participate in architectural and design reviews to ensure alignment with organizational goals.
• Build and maintain strong relationships with peers, mentors, and managers to enhance team contributions.
• Stay updated with new Salesforce Marketing Cloud features and functionalities.
• Experience with data modeling, custom objects, and data security
• Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.
• Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models and hygiene.
• Set up performance reporting and lead A/B testing of marketing campaigns.
• Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
• Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud. (bug fixes and new product features)
• Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
• Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support
• Assist in managing development and partnership engagements with third party consultants as needed to complete projects.
• Importing data while maintaining data cleanliness and remaining aware of automations.
• Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds).
• Efficiently and effectively provide business analysis to stakeholders to help streamline operations.
• Report and dashboard creation from simple to complex System maintenance.
• Monitor and enhance information flow within CRM and pair with other business-critical systems.
• Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features).
• Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data.
• Ensure emails follow industry policies and best practices.
• Customer Journey Mapping: Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
• Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience.
• Leverage personalization features to deliver targeted and relevant content to different segments.
• Data Management and Segmentation: Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.
• Implement data governance best practices to maintain data quality.
• Ensure Compliance Reviews and approves business requirements.

Additional Description
Your Skills and Abilities (Required Qualifications)

• 4 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud).
• Hands on experience managing marking campaigns 2-3 years of experience with high touch with marketing and sales teams.
• Salesforce Administrator certification is required.
• Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
• Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required. Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
• Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.
• Salesforce data model, SOQL queries, and data loader Experience developing customer-facing user interfaces.
• Experience in supporting both Sales and Marketing.
• Exceptional verbal and written communication skills, effective listening skills, and expertise in setting and managing expectations.
• Proven solution documentation, scoping, and execution of projects.
• Experience in collaboration within an Agile development environment.
• Strong problem-solving skills with the ability to learn and implement new solutions on the fly.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Marketing Cloud Proficient with Apex, Native, MySQL and JavaScript.
• Salesforce Developer Certification.
• Experience working in JIRA or another similar tool.
• Experience with GDPR/PII, Data Security and PCI is a bonus.
• Experience with data and systems integration including collaboration with data science.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL
NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.