Principal Product Marketing Manager

Customers trust the Alation Data Intelligence Platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. With more than $340M in funding – valued at over $1.7 billion and nearly 600 customers, including 40% of the Fortune 100 — Alation helps organizations realize value from data and AI initiatives.

Alation has been recognized in 2024 as one of Inc. Magazine's Best Workplaces for the fifth time, a testament to our commitment to creating an inclusive, innovative, and collaborative environment. 

Collaboration is at the forefront of everything we do. We strive to bring diverse perspectives together and empower each team member to contribute their unique strengths to live out our values each day. These are: Move the Ball, Build for the Long Term, Listen Like You’re Wrong, and Measure Through Customer Impact. 

Joining Alation means being part of a fast-paced, high-growth company where every voice matters, and where we’re shaping the future of data intelligence with AI-ready data. 

Join us on our journey to build a world where data culture thrives and curiosity is celebrated each day!

Job Description:

Alation seeks a Principal Product Marketing Manager to join our high-impact Product Marketing Team, reporting to the VP of Product Marketing as an individual contributor.

As the leading Agentic Data Intelligence Platform, Alation enables organizations to deliver trusted data and AI products that drive business value. Our platform connects to hundreds of data sources, creating a seamless data ecosystem where metadata is ingested, analyzed, and surfaced to provide actionable insights. What types of data and AI products can be created? How are data products and agentic AI applications enriched and contextualized with metadata? What unique architecture and capabilities make Alation’s platform the foundation for reliable, business-ready data? And why do so many partners integrate through Alation’s open APIs and new AI Agent SDK to enhance data and AI products across diverse use cases? 

Your role will be to tell this story—demonstrating how Alation empowers organizations to deliver value through data.

What You'll Be Doing:

• Develop positioning, messaging, enablement material, and other content (blogs, whitepapers, webinars, and product demos) centered around Alation’s unique agentic data intelligence capabilities, focusing on metadata management, data cataloging, self-service analytics, and data products.

• Represent Alation’s strategy and differentiated capabilities with industry analysts who cover the Metadata Management and Enterprise Data Catalog markets

• Understand the buyer's journey and work closely with integrated campaigns to create compelling narratives that appeal to target personas.

• Become a trusted advisor to product management, demand generation, field marketing, content marketing, sales, and other teams to build alignment around customer needs, messaging, launches, and announcements.

• Partner with Product Management, providing input into the product roadmap while at the same time deeply understanding and communicating the value of existing platform capabilities and integrations.

• Collaborate with Professional Services and other internal teams to develop technical content that explains how Alation and trusted AI data stack components work together to deliver value for our customers.

• Perform actionable customer and competitive research and data analysis to identify opportunities, guide decisions, and measure performance.

You Should Have:

• A product marketing or solution engineering background in data analytics, AI, data cataloging, data governance, and/or metadata management.

• A minimum of 15 years of experience in B2B software as a PMM or equivalent.

• Technical fluency: You understand the importance of metadata management and data cataloging in driving the value of AI and analytics. You can confidently discuss the nuances of these topics with product managers and data professionals, bridging technical capabilities with business value.

• The ability to create product demos for use in sales enablement and marketing campaigns.

• Experience leading industry analyst briefings and RFIs to best represent a company’s strategy, products, and services.

• Market and competitive analysis experience to aggregate inputs and present market and customer requirements to product management to help define product requirements.

• Superb written and verbal communication skills, with demonstrated ability to communicate complex ideas clearly and concisely to a broad range of audiences.

• Experience navigating competing priorities, including input/feedback from multiple internal and external stakeholders.

• The ability (and desire) to work and learn in a rapidly changing startup environment.

• The ability (and desire) to learn new technologies and how those technologies can and should be used to solve real-world problems.

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Compensation Pay Range:

$161,604.00 - $218,166.00

Salary Information

The base salary range is specific to the United States.  The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training.  If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   
 

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.  
 

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