Principal Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Frame.io, now part of Adobe, is redefining creative collaboration for creative pros everywhere. As we deepen our integration within Adobe’s ecosystem, we’re looking for a Product Marketing Manager (PMM) to drive Frame.io’s expansion across Adobe’s routes to market, including digital e-commerce (Adobe.com), phone and chat sales, as well as other customer acquisition channels.

About the Role

This position calls for a strategic marketer who can navigate complexity and ambiguity, ensuring efficient launch of Frame.io’s offerings across individual, team, and SMB customer segments. You’ll be responsible for aligning Frame.io’s value proposition with Adobe’s core customer base, building tailored offers, and ensuring seamless integration into Adobe’s sales and marketing engines.

What You’ll Do

• Go-to-Market Strategy & Execution – Own the end-to-end launch of Frame.io across Adobe’s routes to market, including e-commerce, inside sales, and other channels.
• Customer & Offer Strategy – Define and optimize the Frame.io offer lineup to align with core customer segments, increasing customer value and monetization.
• Messaging and Positioning – Define and evolve Frame.io’s positioning within Adobe’s ecosystem, crafting differentiated messaging for key customer segments. Translate product capabilities into clear customer value, reinforcing Frame.io’s strengths
• Cross-Functional Navigation – Work across a matrixed organization, collaborating with product, sales, growth marketing, operations, and engineering teams to drive alignment and execution.
• Technical & Business Understanding – Communicate got to market requirements to technical implementation teams, and understand Adobe's compelling, scalable offerings that Adobe customers understand and value.
• Marketing Execution – Develop the full bill of materials (positioning, messaging, pricing, GTM plan, and other content) needed to support launches across Adobe’s digital and sales channels.
• Data-Driven Optimization – Analyze performance metrics across different customer segments and merchandizing motions to refine offer positioning and improve conversion.

What You’ll Need to Succeed

• BA/BS Degree preferred OR 12+ years of experience in Product Marketing OR equivalent practical experience.
• Experience in product marketing, GTM strategy, or sales enablement, ideally in SaaS, media, or creative industries.
• Ability to bulldoze through ambiguity and complexity, aligning partners to drive execution.
• Strong analytical skills to optimize offers and pricing based on customer behavior and sales data.
• Experience working in a matrixed, enterprise environment, balancing multiple partners and priorities.
• Ability to translate technical product features into clear customer value propositions.
• Exceptional communication and collaboration skills, with experience influencing cross-functional teams.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 03/17/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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