Sr. Marketing Coordinator

The Baldwin Group is an award-winning entrepreneur-led and inspired insurance brokerage firm delivering expertly crafted Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefit Administration, Asset and Income Protection, and Risk Mitigation strategies to clients wherever their passions and businesses take them throughout the U.S. and abroad. The Baldwin Group has award-winning industry expertise, colleagues, competencies, insurers, and most importantly, a highly differentiated culture that our clients consider an invaluable expansion of their business. The Baldwin Group (NASDAQ: BWIN), takes a holistic and tailored approach to insurance and risk management.
The Sr Marketing Coordinator will develop and coordinate marketing campaigns within the insurance industry, track performance, and maintain brand standards. They will provide marketing support for internal business groups and industry events, conduct market research, and maintain social media strategy. They will also build industry-related content, research media trends, and coordinate public relations opportunities. Additionally, the ideal candidate will have a creative inclination and an interest in design, content creation, and marketing collateral. While expert-level skills are not required, experience with tools such as Canva and the ability to work within defined templates and brand guidelines to support marketing and sales teams is highly desirable.

PRIMARY RESPONSIBILITIES:

• Collaborate with leaders and stakeholders to develop and coordinate content development and marketing campaigns within the insurance industry.
• Identify and implement tracking methods for marketing campaigns to monitor performance and success.
• Develop and contribute communication materials, including case studies, newsletters, and content-driven marketing campaigns.
• Understand design and maintain a high level of brand standards.
• Provide marketing support for internal business groups, industry award submissions, and events to support awareness.
• Manage complex projects on time and on budget, delivering transparent communication to stakeholders.
• Market research, monitoring and reacting to news that impacts the industry, especially our specializations.
• Maintain and enhance social media strategy for the brand. Build industry-related content and collateral.
• Assist in the creation and customization of marketing collateral, PowerPoint presentations, and event materials within brand guidelines.
• Support video editing, graphic design, and digital content creation efforts as needed.

KNOWLEDGE, SKILLS & ABILITIES:

• Sound knowledge and demonstration of the understanding of key marketing principles and the implementation of marketing strategies
• Excellent copywriting/editing skills
• Excellent attention to detail
• Strong project management skills
• Strong time management skills with the ability to meet conflicting timeframes for multiple projects
• Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture
• Proficiency with Canva or similar design tools for marketing collateral and social media content
• Basic knowledge or experience in graphic design, video editing, or content creation is a plus

EDUCATION & EXPERIENCE:

• Bachelor's Degree or equivalent combination of education and work experience
• 3+ years' relevant experience
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Ability to learn any other appropriate program or software system used by the firm as necessary
• Experience in the insurance business is a plus but not required

IMPORTANT NOTICE:
This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.