Sr Marketing Automation Specialist (SQL & Eloqua)

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. 

About the role:

Gartner Digital Markets is looking for a Marketing Automation Specialist to support a fast-growing email marketing team.  This role will be responsible for building custom audiences and automations using our data warehouse and marketing automation platform to drive end-to-end email campaign execution for Gartner Digital Markets.

What You Will Do: 

Email Audience Segmentation: 

• Use SQL to generate audience lists for various email campaigns by joining multiple datasets together
• Ensure all data is properly uploaded and configured within the email system
• Establish a deep understanding of key segmentation data and ensure that the right contacts are included with each list/campaign

Campaign Set Up and Quality Assurance: 

• Accurately build core components of a campaign (Segments, Automations, Forms, Field Merges, etc)
• Provide peer reviews of complex campaign set ups to ensure flawless execution

Platform Governance

• Ensure proper organization, naming conventions, and tracking of all campaigns within the email system

Communication

• Communicate frequently via Email, Slack, Jira (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the team’s operations and processes

What You Will Need:

• 3 - 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace
• Strong proficiency in SQL and experience with data warehouses (Snowflake, Big Query, etc)
• Hands-on experience in marketing automation platforms (Eloqua, Marketo, etc)
• High level knowledge of email regulations, best practices, and compliance internationally in various regulatory laws (e.g., GDPR or CASL).
• Great written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Strong project management skills and exceptional attention to detail.
• Strong communication skills to kickoff, manage, communicate key updates, and properly close-out key projects and deliverables 

Core Marketing Competencies

• Demonstrates a solid understanding of key marketing performance indicators
• Demonstrates a deep understanding of how key marketing performance indicators relate to different elements of a segment or email campaign
• Understands the basic components of an email marketing template/campaign and how they relate to different performance indicators (from name/address, subject line, pre-header, email headers)

Who We Are: 

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. 
• Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.
• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer: 

• Limitless career development and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation — Plus competitive benefits and generous time off.
• A chance to make an impact — Your work will contribute directly to our strategy.

#digitalmarkets #LI-AS12

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:99362

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