About the RoleWe are seeking a visionary Sr. Manager - Strategy to lead our creative AI initiatives across Gap Inc.'s family of brands. This strategic role will drive innovation in both marketing and design functions, focusing on leveraging AI technologies to optimize creative workflows, scale content creation, and revolutionize how we approach design, development, and merchandising. The ideal candidate will develop and execute a comprehensive strategy that bridges emerging AI capabilities with practical applications across our marketing creative services, shared services, and design departments.
Reporting into the Office of AI & Innovation, you'll be responsible for identifying opportunities, developing strategic roadmaps, and implementing AI solutions that enhance creative outputs while driving operational efficiency. This role requires an exceptional blend of strategic thinking, technical understanding, and creative sensibility to transform our approach to content creation, design processes, and marketing execution at scale.What You'll Do
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Strategic vision to integrate AI across marketing, design, and merchandising functions with measurable business impact
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Experience leading design thinking sessions and transforming ideas into actionable plans
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Technical understanding of AI applications for creative workflows, content scaling, and design optimization
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Knowledge of marketing analytics, shared services operations, and performance measurement
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Proven ability to lead large-scale programs with educational components and learning outcomes
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Exceptional communication skills to build consensus among diverse stakeholders and translate complex concepts
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Experience implementing technology solutions that enhance both creative quality and operational efficiency
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Experience implementing technology solutions that enhance both creative quality and operational efficiency
Who You Are
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A strategic leader with 8+ years of experience in program/project management, with at least 4 years focused on creative technology, AI implementation, or digital transformation initiatives in fashion or retail
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Someone with deep understanding of AI applications in both marketing and design, including generative AI for content creation, image processing, design assistance, and pattern development
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A forward-thinking strategist who can identify opportunities to integrate AI across the full creative spectrum from concept development to final execution
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An effective communicator who can articulate the value of AI technologies to stakeholders across marketing, design, merchandising, and technology teams
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A collaborative partner who builds relationships with creative directors, designers, marketers, data scientists, and technology vendors
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A results-oriented professional with experience measuring and reporting on both creative quality improvements and operational efficiencies
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Someone passionate about the ethical application of AI in creative fields with a strong design sensibility
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A problem-solver who thrives in dynamic environments and can navigate ambiguity while driving strategic initiatives forward
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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