Sr. Manager, Product Marketing - Residential

Essential Duties and Responsibilities (in descending order of percentage of time required) 

• Own the end-to-end product marketing strategy for Residential products: garage door opener (GDOs), cameras, and smart home. 

• Develop value proposition and messaging frameworks that resonate with relevant customer segments 

• Collaborate with cross-functional teams (product, sales, and operations) to translate technical features into meaningful business outcomes for target audiences.  

• Build engaging brand narratives that position myQ as a thought leader in smart home 

• Leverage storytelling across digital channels to enhance brand perception and customer engagement.  

• Partner with market research to conduct competitive analysis and customer research to identify trends, opportunities, and emerging customer needs.  

• Utilize data and analytics to evaluate the effectiveness of marketing strategies and campaigns.  

• Monitor industry trends, customer behavior, and market dynamics to adjust positioning and drive innovation.  

• Lead cross-functional team focused on driving towards a successful launch. 

• Partner with demand generation to develop campaigns that drive brand awareness, lead generation, and sales pipeline growth.  

• Design and implement targeted multi-channel campaigns to launch new products. 

• Collaborate with internal creative, design, and brand teams to ensure content consistency across channels.  

• Act as a strategic partner to product management, ensuring a seamless connection between product roadmap, marketing, and customer experience.  

• Protect Chamberlain Group’s reputation by keeping information confidential. 

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies. 

• Contribute to the team effort by accomplishing related results and participating on projects as needed. 

Job Requirements:

• Bachelor’s degree in Marketing, Business, or related field

•  10+ years of experience in product marketing, integrated marketing, or demand generation (B2C experience preferred)

• Proven success in brand storytelling and developing narratives that connect product capabilities with customer needs. 

• Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print). 

• Ability to leverage data and analytics to optimize campaigns and measure impact

• Ability to travel up to 25% of the time mainly in North America 

Preferred

• Master's of Business Administration preferred

• Expertise in launching software products or solutions within dynamic markets

• Experience creating product marketing strategies and messaging frameworks for consumer audiences

• Exceptional collaboration skills and the ability to influence cross-functional teams. 

#LI-Hybrid – Oak Brook, IL

#LI-MD1

The pay range for this position is $123,600 - $199,275; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.  In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).  This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.