Marketing Lead - B2C

Posted Yesterday
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Oak Brook, IL
Hybrid
98K-157K Annually
Senior level
Automotive • Hardware • Internet of Things • Mobile • Software • App development • PropTech
We make access simple.
The Role
The Marketing Lead - B2C will oversee annual marketing planning and execution, drive marketing campaigns for GDOs and accessories, and establish marketing KPIs. The role requires collaboration with product and sales teams, managing projects and ensuring deadlines are met while analyzing consumer needs and marketing effectiveness.
Summary Generated by Built In

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This role is part of Chamberlain Group’s Marketing team. The Manager, Marketing – B2C will (i) Support development and lead execution of annual marketing planning, execution and measurement for assigned area of business (ii) Execute Marketing activations and contribute to the development of Marketing strategies that have measurable business impact, (iii) Drive the execution of Marketing campaigns for core GDOs and low-volume Accessories. This role requires a minimum of a Bachelor's Degree in Marketing, Communications or relevant field and 6+ years of experience in marketing; ideally experience with both hardware and software/service selling.

Job Responsibilities:

  • Support development and lead execution of annual marketing planning, execution and measurement for assigned area of business

  • Execute Marketing activations and contribute to the development of Marketing strategies that have measurable business impact

  • Drive the execution of Marketing campaigns for core GDOs and low-volume Accessories

  • Manage marketing project timelines and follow up with marketing team members, other departments, and agency partners to ensure deadlines are met

  • Establish marketing program KPIs, measure impact and make recommendations to improve program effectiveness based on insights

  • Partner closely with our Insights and Product teams to understand consumer needs, customer needs and the broader competitive landscape

  • Create impactful advertising content that builds myQ brand awareness, drives product consideration and accelerates purchase conversion

  • Work cross functionally with partners in Product, Sales and Channel Marketing to develop and execute holistic commercial plans that meet business goals

  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

  • Protect Chamberlain Group’s reputation by keeping information confidential.

  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

  • Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

  • BS/BA degree in Marketing, Communications or related field

  • 6+ years of experience in marketing; ideally experience with both hardware and software/service selling 

  • Digital Marketing – Skilled at leveraging the full complement of digital marketing tools

  • Analytics – Performance marketing experience driving marketing strategy with a data-driven mindset

  • Innovation – Proven experience launching new services with an installed base of customers

  • Technology – Sales Force Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experience

  • Agency - Experience managing vendors and agencies and/or internal creative teams

  • Strong communication skills with the ability to clearly deliver information to a variety of audiences

  • High customer centricity / customer-first orientation

  • Demonstrated ability to build effective, cohesive omni-channel campaigns

  • Strong business acumen and analytical skills at both macro and micro levels

  • Solid project management expertise and ability to juggle multiple projects and priorities simultaneously

  • Ability to travel up to 25% of the time mainly in North America

Preferred

  • Strong understanding of the smart home category and emerging trends

  • Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines

  • Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness

  • Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation

  • Ability to provide leadership, mentorship, and build internal culture

  • Adept at working in a cross-functional organization

  • Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand

  • Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance

#LI-Hybrid – Oak Brook, IL

#LI-MD1

The pay range for this position is $97,700 - $157,475; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.  In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).  This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

 

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

Top Skills

Abm Platforms
Google Analytics
Pardot
Sales Force Marketing Cloud

What the Team is Saying

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The Company
HQ: Oak Brook, IL
5,637 Employees
Hybrid Workplace
Year Founded: 1954

What We Do

Chamberlain Group is a global leader in intelligent access and Blackstone portfolio company. Our innovative products, combined with intuitive software solutions, comprise a myQ ecosystem that delivers seamless, secure, access to people's homes and businesses. Our recognizable brands, including LiftMaster® and Chamberlain® , are found in 50+ million homes, and 10+ million people rely on our myQ® app daily to control and monitor their homes, communities and businesses, from anywhere. Our patented vehicle-to-home connectivity solution, myQ Connected Garage, is available in millions of vehicles from the leading automakers.

Why Work With Us

At CG, our ONETEAM is united by our mission to make access simple. As a pioneer in the smart access industry, you'll have the opportunity to develop products that make a direct impact on the daily lives of millions of people -- allowing them to seamlessly and securely access their homes, communities and businesses.

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About our Teams

Chamberlain Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We seek to balance individual, collective and business needs while leveraging the benefits of working remotely and working in the office.

Typical time on-site: Not Specified
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HQGlobal HQ
Our headquarters is located in the Chicagoland area. Oak Brook is home to many global company headquarters that offers great restaurants, world-class shopping and hotels. Our office is set in a peaceful, natural space that offers a walking path to enjoy the outdoors.

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