Sr. Manager, GTM Planning and Analytics

We’re looking for a strategic, data-driven leader to step into the role of Senior Manager of GTM Planning & Analytics. This is a high-impact position where you’ll drive revenue forecasting, territory optimization, and strategic planning while building a foundation of data-driven decision-making and operational excellence. You’ll partner with sales, customer success, and channel teams as well as marketing and finance to align revenue goals, uncover growth opportunities, and optimize GTM execution.

As the Senior Manager, you will be equal parts strategist, storyteller, data detective, coach to your team, and advisor to stakeholders. Complexity doesn’t faze you—it fuels you. You turn intricate data and processes into insights that create real impact. From building revenue models that uncover growth opportunities to designing equitable territory assignments that boost revenue performance, you’re the architect of strategies that deliver above-market growth. Your secret weapon? Partnership. Whether aligning within GTM or collaborating with cross-functional teams to solve tough challenges, you’re the glue that holds it all together. Stakeholders value your clarity, can-do attitude, and ability to turn complexity into simplicity. As a leader, you don’t just manage—you inspire, coaching your team toward high performance while fostering a culture of continuous improvement. You thrive on guiding teams through transformation initiatives, go-to-market strategies, and the occasional curveball with ease and confidence.

Simply put, if you love solving complex problems, thrive on collaboration, and are energized by building scalable processes that drive growth, this is the role for you. Let’s make it happen.

What You'll Do:

• Own and refine revenue forecasting to ensure accurate pipeline management, scenario planning, and alignment with revenue targets.
• Lead the development of revenue models that provide insights into trends, risks, and growth opportunities.
• Set and align revenue targets and quotas with market conditions, GTM strategies, and business objectives.
• Guide strategic planning activities such as headcount and capacity planning, territory and segmentation, and quota setting to ensure alignment with long-term goals.
• Ensure data quality and accuracy through advanced analytics, automation, and process improvements, driving greater predictability and confidence in GTM operations.
• Develop and oversee actionable dashboards and reports that provide critical insights to senior leaders and cross-functional teams, empowering data-driven decision-making.
• Integrate analytics into business planning by turning insights into impactful strategies, ensuring they influence GTM initiatives and deliver measurable outcomes.
• Leverage data analytics to measure and communicate impact of strategic initiatives, identify trends, uncover weaknesses, and recommend areas for improvement.
• Define and monitor performance metrics that reflect business health, designing tools that support executive decision-making and strategic alignment.
• Manage, coach, and develop a high-performing team of revenue operations managers and analysts, fostering growth and collaboration.
• Foster a collaborative and innovative team culture by encouraging cross-functional partnerships and promoting continuous improvement within the team.
• Act as a liaison across departments and collaborate with key stakeholders, ensuring alignment on revenue goals and GTM initiatives.
• Serve as a strategic thought partner to GTM leadership, shaping and delivering strategies that drive sustainable business growth.
• Support strategic initiatives such as market expansion and new product launches, aligning team efforts with broader business objectives.
• Promote a culture of continuous improvement through experimentation and iteration to drive ongoing optimization and refinement of GTM processes and programs.

What You Should Have:

• 12+ years of related GTM strategy experience, with a strong background in B2B SaaS
• 4+ years of experience in leading and developing high-performance teams
• Proven leadership skills and experience with both direct and indirect reports as well as influencing without authority.
• Significant Experience with Salesforce and Looker or Tableau is required. 
• Advanced skills in data analysis, performance measurement, and reporting.
• Proven experience in go-to-market (GTM) strategies and effectiveness.
• Four-year college degree or equivalent experience

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here. 

Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected]. 

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