At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
The Sr. Manager of Global SEO is responsible for setting the strategy and driving the results for the world's most trafficked education website, and one of the top 20 most visited sites globally. So you could say we take SEO pretty seriously. Like, "running a lighthouse audit at midnight for fun" seriously. You’ll join the Digital Marketing team and work with a broad range of departments, including creative, content, web, analytics, demand generation, product marketing, international marketing and other key stakeholders.
We’re looking for someone who loves nothing more than dominating SERPs and optimizing page load speeds until they’re faster than the office WiFi on a Friday afternoon. If you can spot a broken link from a mile away and get excited about a perfectly implemented hreflang tag, then this might be your dream job. You’ll be leading the charge to ensure our global web presence continues to outshine the competition, and working with an amazing team to do so.
If this sounds like you, we’d love to hear from you!
Key Responsibilities:
- Global SEO Strategy Development: Lead the creation and execution of a robust global SEO strategy across all Instructure web properties, ensuring alignment with overall business objectives.
- International SEO Management: Oversee SEO strategies for multiple websites across different geographies and languages, driving traffic growth and improving search visibility in key markets.
- Cross-Functional Collaboration: Work closely with teams across creative, web, analytics, demand generation, and product marketing to ensure SEO best practices are embedded across all digital initiatives.
- Performance Analysis & Reporting: Continuously monitor, report, and optimize SEO performance using advanced analytics. Identify new growth opportunities and areas for improvement. Create and maintain quarterly SEO reports for stakeholders, including analysis and recommendations.
- Technical SEO Leadership: Guide and support two technical SEO specialists in implementing technical improvements, solving site performance issues, and optimizing site architecture.
- Content Optimization: Partner with content teams to ensure content is SEO-optimized, following best practices for keyword strategy, on-page SEO, and user experience.
- Trend Analysis: Stay ahead of the latest SEO trends, search algorithm updates, and digital marketing innovations to continuously evolve strategies.
Basic Qualifications:
- 5+ years of hands-on SEO experience, including managing large, complex websites using enterprise content management platforms (Drupal).
- Proven ability to lead global SEO strategies across multiple geographies and languages.
- Experience collaborating across departments and teams in a fast-paced environment.
- Strong understanding of technical SEO, site performance, and SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.).
- Data-driven mindset with expertise in using analytics tools like Google Analytics to track and report on SEO performance.
- Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
Preferred Qualifications:
- Experience managing SEO for an enterprise-level SaaS product.
- Familiarity with international SEO challenges, including hreflang tags, localization, and language optimization.
- A strategic thinker with experience aligning SEO goals to business objectives and KPIs.
- Strong communication skills with the ability to present insights and recommendations to stakeholders at all levels.
- Experience working in education technology or a similar high-growth SaaS environment is a plus.
Get in on all the awesome at Instructure:
- 401k with company match
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Lifestyle Spending Account
- Paid time off, 11 paid holidays, and flexible work schedules
- Motivosity - employee recognition program
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
What We Do
Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.
