FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!
FleetPride is seeking a results-driven Sr. Manager of Email Marketing Channel to lead our email and lifecycle marketing strategies across B2B and B2C segments in the heavy duty aftermarket parts industry. This role will oversee a talented team of channel marketers focused on driving customer engagement, retention, and revenue growth. Using Salesforce Marketing Cloud as the central platform, the Sr. Manager will craft data-driven programs that support our national footprint of parts distribution and repair services.
This leader will play a pivotal role in enhancing the digital customer experience for fleets, independent repair shops, and owner-operators through targeted and automated communications that drive online and in-store sales. This will be a hands-on role through not only leadership but also execution of the strategy.
Key Responsibilities
Team & Channel Leadership
- Lead and develop a high-performing email marketing team responsible for campaign strategy, design, execution, and analytics.
- Serve as the strategic owner of email marketing efforts across customer types—from small shop operators to national fleet accounts.
Salesforce Marketing Cloud Expertise
- Manage the full use of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Audience Builder) for campaign creation and customer journey mapping.
- Oversee integration and continuous development of SFMC with our CRM and e-commerce platforms to support personalization at scale.
Customer-Centric Campaign Strategy
- Build tailored lifecycle campaigns aligned with the unique buying behaviors of our heavy duty customer segments (e.g., seasonal maintenance cycles, part replacement timelines, parts & service promotions).
- Grow marketable email distribution list through promotions, sales team collaboration, and other marketing strategies. Build on and maintain established audience segmentation to create personalized and relevant experiences through the channel.
- Partner with product, e-commerce, and sales teams to execute email strategies that drive both online and branch traffic.
Data & Performance Optimization
- Establish and track KPIs including engagement, conversion, and revenue contribution by segment, campaign, and journey.
- Conduct A/B testing and customer behavior analysis to improve targeting and messaging across the funnel.
Compliance & Deliverability
- Ensure full compliance with CAN-SPAM, GDPR, and internal data governance policies.
- Optimize list health, sender reputation, and deliverability.
Cross-Functional Collaboration
- Act as a bridge between Digital Marketing, IT, Sales, and Branch/Sales Operations to ensure marketing programs align with business goals.
- Translate customer insights into actionable marketing strategies across channels.
Qualifications
- Bachelor’s degree in Marketing, Business, or Communications; MBA or relevant advanced degree preferred.
- 8+ years of experience in digital/email marketing; 4+ years in a leadership role.
- Demonstrated success managing Salesforce Marketing Cloud in a complex, multi-channel environment.
- Strong experience in B2B marketing within industrial, automotive, or heavy duty verticals preferred.
- Deep understanding of CRM workflows, automation, and customer segmentation.
- Strong leadership, analytical, and organizational skills.
Nice to Have
- Familiarity with AMPscript, SQL, and dynamic content in SFMC.
- Understanding of e-commerce operations in an industrial or parts-focused environment.
- Experience integrating email with loyalty programs, parts promotions, and branch-specific messaging.
Work Environment
This position operates in a professional office environment. This role routinely uses standard office equipment as computers, phones, photocopiers, fax machines and filing cabinets. The performance of this position may require exposure to the warehouse areas where certain areas may require the use of personal protective equipment such as steel toed shoes and safety glasses. The primary environment is characterized by ambient room temperatures, lighting and traditional office equipment found in a typical office environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the workday.
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Occasional lifting of items up to 25 pounds (files, computer printouts on occasion)
This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.
FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions.
FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Top Skills
What We Do
FleetPride, Inc.
Headquartered in Las Colinas, Texas (a Dallas suburb), we are the nation’s largest independent distributor of heavy-duty truck and trailer replacement parts. FleetPride needs exceptional people to support our ambitious growth plans! We offer competitive compensation and benefits, and exciting opportunities for career development.
Company Profile
Formed in 1999, FleetPride has grown rapidly and now has more than 300 branches across the country and more than 3,000 employees.
Our mission is to be the most reliable parts supplier in every market we serve, and we’ve earned a loyal and growing customer base by providing outstanding service and value.
FleetPride offers advantages to large fleets and small operators alike, and capabilities that no other distributor can match. Our local knowledge allows us to tailor products and services to the unique needs of area customers, while our national footprint allows for consistent, reliable service at every branch location. FleetPride’s supply chain expertise ensures that our customers get what they need, when and where they need it, and helps them keep their trucks where they belong – on the road!
FleetPride serves a diverse customer base across multiple industries, including freight and shipping, leasing services, agriculture, food and beverage, construction and waste management.
