Sr. Manager, Campaign Delivery

Job Description:

We are seeking a results-driven Senior Manager, Campaign Delivery to lead and mentor a campaign delivery team while delivering best-in-class marketing campaigns. This role requires a hands-on expert in Marketo campaign development with the ability to execute campaigns efficiently, adhere to best practices, and ensure alignment with business goals. As the go-to resource for B2B and B2C campaign execution excellence, you will be responsible for developing high-impact, multi-channel campaigns and empowering your team to achieve operational efficiency and exceptional results. Reporting to the Senior Director, MarTech & Operations, you will play a critical role in driving campaign success and fostering team development.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.

• You believe in continuous improvement and request frequent feedback from others.

What you’ll do:

• Team Leadership & Development: Lead and mentor a team of (3) campaign managers/digital marketing specialists to cultivate a collaborative and high-performing team environment.

• Campaign Development & Execution Build, test, and deploy advanced marketing campaigns in Marketo, ensuring speed, accuracy, and adherence to best practices. Act as Marketo SME, providing guidance on campaign workflows, automation and identifying process improvement opportunities.

• Process Documentation: Build and maintain process documentation and checklists to support campaign execution, enabling clarity and consistency for all partners.

• Automation and Customer Journey Management: Implement and optimize automated workflows, ensuring consistent and timely touch points throughout the customer lifecycle.

• Campaign Optimization: Monitor campaign performance and provide actionable insights to improve results and align with strategic goals.

• Collaboration & Cross-Functional Alignment: Work closely with Demand Generation, Lifecycle and Workflow teams to align on campaign strategy, priorities, resources and delivery timeline.

• Platform Expertise: Serve as best-in-class example for the development of digital marketing campaigns in Marketo, Pendo and connected tools such as Adobe Experience Manager, Drift, Salesforce, & Demandbase.

• Quality Assurance: Conduct thorough QA on campaign assets to ensure compliance with branding, messaging, audience definition and regulatory standards (GDPR, CAN-SPAM).

• Project Management: Use tools like Asana to run campaign workflows, ensuring on-time delivery and efficient resource allocation.

Experience you’ll bring:

• 5-7 years of hands-on experience in campaign development, including optimizing workflows and history of successful delivery

• Experience with both Marketo and B2C-focused ESPs like Braze or Iterable

• Experience in B2B and B2C customer lifecycle management.

• 2+ years experience leading or mentoring a team, with a consistent track record to lead and inspire high-performing teams.

• Proficiency in communications campaign execution across multiple channels (email, in-app, SMS) and optimizing for engagement and conversion.

• Proficiency in demand generation campaign execution, including webinars, paid media and content programs.

• Strong project management skills, including the ability to handle multiple priorities and meet deadlines.

• Exceptional attention to detail, with a focus on delivering high-quality campaigns that align with business objectives.

• Excellent communication and collaboration skills to work effectively across teams and with collaborators in Lifecycle, Demand Generation, and Field Marketing.

• Proficiency in HTML for building, troubleshooting, and customizing email templates as needed. (Nice to have)

• Advanced understanding of email deliverability and experience with tools used to monitor reputation. (Nice to have)

• Advanced understanding of email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices. (Nice to have)

• Familiarity with complementary platforms such as Salesforce, Drift, Demandbase and Pendo. (Nice to have)

• Strong ability to interpret and collaborate on performance data, identifying trends and improvement opportunities. (Nice to have)

• Demonstrated success in optimizing team workflows and processes for improved efficiency and outcomes. (Nice to have)

• Tried experience in driving marketing campaigns and leading campaign teams in both B2C & B2B environments. (Nice to have)

• Bachelor’s degree in Marketing, Business, Communications (Nice to have)

Travel Requirements:

While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.

Why you’ll love working here:

• We’re remote- and hybrid-friendly

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.

Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $100,900 - $124,500 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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