Paid Social Media Strategist

Job Description:

The Paid Social Media Strategist will be responsible for developing and implementing comprehensive paid social media strategies to enhance our online presence, engage our target audience, and drive business growth. This role requires a strategic thinker who can guide our creative and execution teams to deliver high-performing campaigns across LinkedIn, Meta, X (Twitter), and YouTube.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

What you’ll do:

• Develop and execute social media strategies that align with business goals and target diverse audience segments, including SMB, consumer clients, B2B, and public sector decision makers.

• Oversee paid social media campaigns, ensuring they are optimized for performance and aligned with overall marketing objectives.

• Leverage deep knowledge of Meta and LinkedIn as primary channel, while also optimizing strategies for Reddit, Snapchat, X (Twitter), and YouTube.

• Conduct thorough research and analysis to understand target audience behaviors, preferences, and trends. Use insights to inform strategy and content direction.

• Establish KPIs and metrics to measure the success of social media campaigns. Regularly analyze performance data, generate reports, and provide actionable insights to improve future campaigns.

• Work closely with the creative team to guide content creation that resonates with the target audience. Collaborate with the execution team to ensure seamless implementation of social media strategies.

• Allocate and manage budgets for paid social media campaigns, ensuring cost-effective spending.

• Stay updated on the latest social media trends, tools, and best practices. Proactively identify opportunities for innovation and improvement.

• Ensure all social media activities are consistent with the company's brand voice, values, and messaging.

Experience you’ll bring:

• Proven experience as a Social Media Strategist or similar role.

• Must be an active user of multiple social media platforms.

• Hands on experience in building and optimizing campaigns in platform, preferably in an agency setting

• Demonstrated success in developing and executing social media strategies across multiple platforms, with a strong emphasis on LinkedIn.

• Proficiency in social media management tools and analytics platforms.

• Excellent analytical skills and the ability to interpret data to drive decision-making.

• Exceptional communication and collaboration skills.

• Creative thinker with a strategic mindset.

• B2C, B2B, Public Sector, and/or SMB experience a plus

Requirements:

• Minimum 5+ years experience with paid social media, with at least 2 years in a strategy role

Travel Requirements:

While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.

Why you’ll love working here:

• We’re remote- and hybrid-friendly

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.

Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $80,900 - $99,900 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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