Sr. Demand Generation Marketing Manager - SaaS
About Us:
ShipperHQ is headquartered in Austin, TX, making a big impact in the e-commerce shipping space. Founded in 2009, we are the market leader in shipping and checkout optimization and are trusted by thousands of e-commerce brands in over 150 countries. We have 50+ team members spread across the globe. 30+ members based in Austin, TX. We are seeking an ambitious Senior Demand Generation Manager with a positive attitude who is passionate about driving results.
What You’ll Do
As the Sr. Demand Generation Marketing Manager, you’ll define the ideal marketing mix and strategically allocate resources to maximize qualified leads and pipeline. Collaborating with an amazing team of marketers, product specialists, sales, designers, and developers, you'll help shape ShipperHQ’s growth and brand strategy. With a strong B2B marketing background – particularly in demand generation strategy and execution – you should be highly analytical and data-driven, ensuring every marketing effort is optimized for maximum impact.
Your Impact
- Plan, execute, and optimize demand generation programs through a wide variety of channels and tactics, including search, PPC, paid social, display, content syndication, sponsorships, email marketing, and influencer marketing
- Develop and execute a demand generation strategy that drives pipeline and revenue
- Collaborate cross-functionally with Product, Support, and Sales to align marketing efforts with revenue goals
- Own and optimize the performance and growth marketing budget, prioritizing high-ROI initiatives
- Implement automated programs to nurture and convert web traffic into sales
- Continuously analyze acquisition costs across all channels and optimize for maximum efficiency
- Maximize website conversion rates through A/B testing of structure, design, and content
What We’re Looking For
- 5+ years in B2B marketing, with a strong focus on demand generation, particularly in SaaS, preferably in e-commerce
- Strong verbal and written communication skills, with the ability to craft compelling, high-impact messaging
- Proven experience planning and executing ABM campaigns
- Hands-on experience managing ads across a wide range of platforms, including Google, Facebook, Instagram, X, Reddit, and LinkedIn
- Hands-on experience with CRM (preferably HubSpot) GTM, ABM tools, marketing automation, and Google Analytics; Technical expertise with GTM,
- Deep understanding and experience with SEO email marketing, content marketing, and social media
- Data-driven and results-focused, with the ability to optimize campaigns based on performance metrics
- Comfortable navigating ambiguity in a fast-growing environment.
- Strong project management skills, the ability to work under tight deadlines, and a team-first attitude.
Why ShipperHQ?
This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies because of our collaborative learning culture that fosters continuous growth and innovation.
Benefits and Perks:
- Collaborate with a motivated team, directly tying your results to organizational success
- Enjoy 22 days of PTO plus public holidays
- Benefit from 401k Match
- Medical, Dental, and Vision Insurance
- Maternity and Paternity Leave
Logistics:
- This is a full-time position working out of our Austin, TX office 2 days a week
- Compensation is based on experience
Join Our Diverse Team:
At ShipperHQ, we’re proud to be a team that’s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity
Top Skills
What We Do
The future of eCommerce shipping starts with ShipperHQ, the world's #1 storefront shipping management system.
ShipperHQ was built off of hard work and dedication from the team who brought WebShopApps to tens of thousands of eCommerce merchants worldwide. Our mission is to make merchants' lives easier by empowering them with the flexibility and control they need to easily ship when, where, and how they wish. Our team and product will be behind you as you grow your business.
