Senior Digital Marketing Manager

Posted 3 Days Ago
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Singapore
Senior level
Big Data • Machine Learning • Software • Analytics • Big Data Analytics
The Role
The Senior Digital Marketing Manager will focus on scaling the APJ region's paid media channels. Responsibilities include developing regional campaigns, optimizing media mix, educating stakeholders on digital capabilities, and improving the customer journey based on regional needs. They will also analyze data, oversee campaign performance, and ensure lead generation goals are met.
Summary Generated by Built In

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Databricks is looking for an experienced Senior Digital Marketing Manager who will focus on scaling our APJ region across all paid media channels. You will partner with key stakeholders to guide overall channel plans that map to regional goals, provide strategic scale and optimization opportunities, apply best practices and regional expertise to improve the customer journey, and optimize media mix and campaigns to achieve regional goals.

The impact you will have:

  • As our resident APJ digital expert, you will partner with regional stakeholders to educate them on digital channel capabilities and media best practices to improve internal visibility
  • Working with the global digital team and agency partners, you will help expand regional campaigns into new categories, markets and languages to expand coverage, and improve the customer journey, based on regional needs
  • Working with the global digital team and agency partners, you will bring expertise to improve our global channel strategy across Paid Search, Paid Social, Programmatic Display, and Third-party Media buys
  • You will oversee and present performance and pacing for the APJ region, providing recommendations for optimization
  • Working with regional stakeholders, you will develop regional specific campaigns to help meet the needs of the region
  • You will plan local Third-party Media buys in the region to round out the global strategy for this channel
  • You will ensure we exceed lead generation and pipeline goals for the APJ region overall and within priority markets

What we look for:

  • 7+ years of marketing experience, 4+ years of experience in Paid Search and/or Paid Social
  • B2B marketing experience in a high-growth environment
  • Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
  • Experience scaling digital media programs in APJ markets, having worked with stakeholders across multiple countries, languages
  • Expert in Google, Facebook and LinkedIn advertising platforms

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks. 

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Top Skills

Facebook
Google
LinkedIn
The Company
New York, NY
2,200 Employees
On-site Workplace
Year Founded: 2013

What We Do

As the leader in Unified Data Analytics, Databricks helps organizations make all their data ready for analytics, empower data science and data-driven decisions across the organization, and rapidly adopt machine learning to outpace the competition. By providing data teams with the ability to process massive amounts of data in the Cloud and power AI with that data, Databricks helps organizations innovate faster and tackle challenges like treating chronic disease through faster drug discovery, improving energy efficiency, and protecting financial markets.

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