Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Sr. Customer Marketing Manager
Location: United States; Remote, EST or CST or Canada East
Experience: Senior Level
Job Function: Marketing
Industry: Computer and Network Security
About the team:
Our Product & Customer Marketing team’s mission is to accelerate growth by delivering strategic customer and market insights and powerful storytelling. Product & Customer Marketing is a highly strategic and cross-functional role at Keyfactor, partnering closely with Customer Success, Product and Engineering, Sales and Channel, and Growth and Field Marketing, to name a few. Our team works across the entire product and customer lifecycle, from helping share the product, to improving customer experience, and driving product adoption.
About the role:
We are looking for an experienced and drive customer marketer to represent the voice of the customer, with an unfettered focus on creating a thriving customer community where users engage, share, and realize the full potential of our solutions. In this role, you will map the customer journey – form purchase and implementation to ongoing support and adoption – and identify opportunities to maximize value for customers.
Experience
You’ll work with technical SMEs and customer-facing teams to lead and facilitate customer communications, in-person and digital events, and training workshops.
Advocacy
You’ll leverage our growing network of customer champions, amplifying the voice of our customers through peer reviews, video testimonials, and case studies.
Expansion
You’ll work with Marketing and account teams to drive expansion through targeted account-based campaigns and programs.
What you’ll do:
- Be the voice of the customer: Develop a deep understanding of our customers and create a customer lifecycle program in collaboration with various customer-facing teams. Refine customer segmentation to deliver relevant and personalized messaging throughout the customer journey.
- Maximize the end-user experience: Work closely with account teams, including Sales, Customer Success, and Professional Services to optimize the customer experience from onboarding to ongoing support.
- Continuously engage customers: Lead our customer engagement strategy, supported by in-person and virtual experiences, frequent updates and communications, and advisory programs.
- Drive product adoption: Work with our technical SMEs to spearhead the development of content that encourages product usage and adoption.
- Amplify our champions: Develop and maintain strong relationships with key technical champions in our customer base, working closely with account teams to source and deliver customer success stories, peer reviews, references, and speaking engagements.
- Enable customer success: Build and maintain resources for the Customer Success team to properly leverage in programs, promotions, and regular customer touchpoints.
- Keep things organized: Manage relationships with external partners and internal stakeholders, including agencies and department heads, to deliver consistent results.
To be successful in this role, you will have:
- 5+ years of Customer Marketing and/or Product Marketing experience with a proven track record of supporting and executing customer marketing programs and advocacy initiatives
- A strong aptitude for collaborating cross-functionally with Sales, Customer Success, Professional Services, and Marketing to align and deliver on set objectives
- Strong writing and communication skills to deliver engaging customer communications and create meaningful customer stories
- Experience in cybersecurity and a solid understanding of B2B marketing
- Working knowledge of common marketing and customer success tools, including HubSpot, Salesforce, Gainsight, G2, Gartner Peer Insights, and Testimonial Hero
- Strategic thinking, exceptional problem-solving skills, and highly proficient in leading large cross-functional projects and initiatives.
- A revenue- and results-driven
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month).
- Comprehensive benefit coverage, paid for by the company for you and your dependents (US).
- Generous paid parental leave (US).
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Unlimited time off (US) and competitive time off globally.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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What We Do
Keyfactor is the leader in cloud-first PKI as-a-Service and crypto-agility solutions. Our Crypto-Agility Platform empowers security teams to seamlessly orchestrate every key and certificate across the entire enterprise.
We help our customers apply cryptography in the right way from modern, multi-cloud enterprises to complex IoT supply chains. With decades of cybersecurity experience, Keyfactor is trusted by more than 500 enterprises across the globe.
For more information, visit www.keyfactor.com or follow us on LinkedIn, Twitter, and Facebook. Built on a foundation of trust and security, Keyfactor is a proud equal opportunity employer, supporter and advocate of growing a trusted, secure, diverse and inclusive workplace.
