Sr. Coordinator, Social Media

Summary:

The Coordinator, Social Media Sr is part of the In-House Agency, this individual will develop and execute Freedom Mortgage's marketing efforts and campaigns across multiple social media channels. They will be an expert in executing the social strategy and performing the tactical and oversight functions related to planning, coordinating, proofing, and executing all social-related marketing for the given area of assignment, as well as community management. Additionally, you will engage and connect with our audience and customers on social media, listen for relevant conversations, and spot early crisis stories to alert relevant teams to take corrective action. The Senior (Sr) Social Media Coordinator will work closely with the Associate Director of Social Media. As part of Freedom Mortgage's In-House Agency, the candidate should ideally have experience in the mortgage industry. Prior agency experience is a plus.

Essential Job Functions:

• Implement Freedom Mortgage's social media strategy with clear objectives and goals which may vary by channel/platform.

• Manage organic social media editorial calendar and inboxes for all social media platforms such as Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn, to build an audience and ensure customer engagement.

• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

• Manage social engagements (comments, messages, and mentions) for each of our channels and respond to or assist customers in a timely manner.

• Monitor conversations to measure sentiment, watch for PR emergencies, and identify important or relevant conversations discussions.

• Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.

• Partner with other teams to align and highlight business goals, values, and achievements on social media channels.

• Keep up to date with the latest social media trends and emerging social media platforms in the industry.

• Maintain regular and punctual attendance.

Other Related Duties:

Performs other related duties as assigned.

Supervisory Responsibilities:

This position is an individual contributor with no direct reports. 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience:

• Bachelor’s degree in marketing or relevant field.

• Minimum five (5) years of experience in organic social media or digital marketing.

• Experience in community management.

• Excellent understanding of social media platforms, content performance, and audiences.

• Experience with social media management tools such as SproutSocial.

• Strong interpersonal and communications skills.

• Familiarity with the following applications is a plus:

• SproutSocial

• Canva

• Smartsheet

• Mortgage industry experience is preferred.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Equal Employment Opportunity:

Freedom Mortgage is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. Freedom Mortgage Corporation may change the specific job duties with or without prior notice based on the needs of the organization.