Associate Director of Product, Performance Marketing

About Us

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 50,000 real estate professionals, including more than 20 of the Wall Street Journal’s top 100 agents, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.

About the Role

We’re looking for an Associate Director of Product with deep expertise in performance marketing and lead generation to own the productization of our Paid Ads and lead gen and nurturing offerings. We’ve built a best-in-class Paid Ads solution that has achieved strong product-market fit through a human-powered model. Now, we’re ready to take the next step: scaling this offering to thousands of agents through technology. You’ll also provide remarkable ROI to our customers by delivering them a high volume of high-quality leads (prospective home buyers and sellers) at a remarkably low cost through AI-driven lead nurturing and optimization of our customers’ lead capture funnels. As the Associate Director of Product, you’ll own the vision, strategy, and execution for this high-impact offering while managing a small team of Paid Ads specialists. This role is an opportunity to create transformative solutions that drive value for our clients and accelerate our growth.

What You’ll Do

• Productize the Paid Ads Offering: Develop a roadmap and lead the transition of our human-powered Paid Ads service into a scalable technology-driven product.
• Develop AI Lead Nurturing Solutions: Collaborate with cross-functional teams to design and implement AI-driven lead nurturing tools that help clients convert leads into active buyers and sellers, enhancing their marketing ROI.
• Campaign Performance & Insights: Leverage your knowledge in performance marketing to set standards for paid ads campaign success and deliver insights that drive client value.
• Team Leadership: Oversee a small team of Paid Ads specialists, ensuring operational excellence and high-quality execution while scaling team processes.
• Collaborate Cross-Functionally: Work with engineering, design, and go-to-market teams to develop product requirements, prioritize features, and deliver solutions that meet client needs.
• Drive Innovation: Stay ahead of performance marketing and lead generation and nurturing trends, identifying opportunities for automation and innovation to continuously improve our product offering.

What We’re Looking For

• Performance Marketing Expertise: 5+ years of experience in performance marketing, with a deep understanding of paid media (e.g., Google Ads, Meta Ads).
• Lead Generation & Nurturing Expertise: 2+ years of experience in lead generation and nurturing, with a deep understanding of best practices for driving high conversion rates.
• Product Management Expertise: Proven success as a product manager, preferably in a SaaS or marketing technology company.
• Strong Analytical Skills: Ability to interpret data, draw actionable insights, and measure product success.
• Leadership Abilities: Experience managing teams and scaling and optimizing operational processes.
• Customer-Obsessed: A passion for delivering value to customers and solving their problems through innovative solutions.
• Real Estate Industry Knowledge (a plus): Familiarity with the residential real estate market is a bonus but not required.

Why Join Us?

• Shape the Future: Own the roadmap for a key value driver of our flagship product and make a significant impact on the company’s growth.
• Collaborative Culture: Work alongside a team of passionate, talented individuals who are committed to building best-in-class solutions.
• Growth Opportunities: Be part of a high-growth company where you can grow your career as we scale.
• Flexible Work Environment: Enjoy the flexibility of working remotely.

Join us in shaping the future of real estate

The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages. 

We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition. 

Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date. 

More than 13,000 real estate businesses rely on our platform, including over 20 of the Wall Street Journal’s top 100 agents. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.

Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.

Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.