Sr Brand Manager Social Media (12 months)

ABOUT US

The Absolut Group (TAG) holds global responsibility for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands. They include the iconic Absolut Vodka, Beefeater, the world’s most awarded gin, Malibu, the leading flavoured rum and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47. Headquartered in Stockholm, Sweden, The Absolut Group is part of Pernod Ricard, a worldwide leader in the spirits and wine industry.

We strive to redefine the global spirit market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly. And we have a true long-term commitment to sustainability – doing the right thing for consumers, society, the environment and our people.

We are always on the lookout for talented individuals to join our team and help us shake things up. We believe that work should be more than a paycheck, so whether you are just starting your career or looking to take it to the next level, we offer a dynamic and supportive work environment that will help you grow. Come join us and let’s raise a glass to a fulfilling career and a bright future at The Absolut Group!

ABOUT THE ROLE

Are you passionate about working with iconic brands and social media, fostering innovation and delivering exceptional consumer experiences? Do you want to be part of an international, diverse and inclusive team that values collaboration, creativity and fun? Then look no further than The Absolut Group!

Absolut Vodka is the leading iconic brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients. Please visit our website if you want to know more about the brand: Absolut | Pernod Ricard (pernod-ricard.com)

Our Communications & Content Team for Absolut brand is looking for a Senior Brand Manager Social Media for 12 months to help the Director Global Comms & Content and team to bridge the specialization of the Functions, in order to improve integration across each area of expertise – from Communications to Digital Content, to Experiences, to Licensing and Collaborations.

Beyond integration specifically, the secondary purpose of this role is to increase the creative height across all disciplines, and by doing so, maximize the impact the brand will have with consumers. With this desired effect, it will also bring visibility and celebration by winning awards in the creative industry – like it had 30 years ago.

In this role you will:

• Support the Director Global Comms & Content & team in the following, for all of Absolut’s brand and product storytelling, which includes:
  • Overall Communications Planning (Long Term + Short Term),
  • Social Content Strategy (includes Community Management),
  • Creative Concepts, Monthly Calendar Planning
  • Trends and data tracking and reporting
  • Digital Content Production
• Liaise with our external for Agency partners on the above, and help manage ongoing project management (including budget tracking), Influencer management and End of year performance assessment.
• A critical point of contact with the In-House Studio:
  • From ATL to BTL, ensure visibility on Absolut FY initiatives that will allow us to act nimbly and effectively for the appropriate projects.
• Help the Marketing Manager “PR” our brand and product efforts, to ensure internal visibility of the creative content within the Pernod Ricard – from myPortal, to leadership support of key initiatives.
• You will also need to connect with and support the Absolut drive market Creative Content partners for market specific needs.

• Support the Marketing Manager in providing Digital Content POV on the Strategic Brand Plan with Brand Strategy, as well as the FY Budget Plan.
• Drive project management and budget tracking responsibilities for all other projects not listed above.

ABOUT YOU

You are a senior and experienced creative person with a strategic and innovative mindset - you can see ahead to future possibilities and translate them into breakthrough strategies. You will support the director of Global Comms & Content to elevate creative boldness by nurturing bold ideas. You have a strong digital acumen and are a tech-savvy person.

The role requires a deep cultural understanding, always being at the forefront of popular and social culture where the target audience acts and lives.

You will need to be highly effective in Agency and Project Management / Budget Management, and used to work in cross-functional collaboration and have experience in managing complex internal stakeholders and in managing expectations across different markets around the globe.

Academic (Qualifications) & Professional Experience:

• University degree in business/marketing
• Minimum of 8 years marketing experience ideally within globally managed business – from major FMCG companies, spirits, car industry, fashion industry, luxury goods or leading global brands such as Apple, Google.
• Digital agency experience is mandatory, as an Account leader or Producer.
• International experience highly desirable.
• Must be fluent in English, other languages can be beneficial

OUR OFFER

At The Absolut Group, we are the thinking and doing of all our brilliant people. Be audacious and to go after your dreams right from the start – and you will thrive in a passionate and progressive environment where we collaborate across borders. Be committed to a sustainable supply chain, a safe, inclusive workplace, and a responsible consumer culture, and we can achieve real change together.

With our spirit of belonging, we create a culture of what we call convivialité. It’s the magic of human connections that makes things happen. You are welcome to The Absolut Group for who you are. We believe that an inclusive workplace with diversity of experiences and perspectives creates a vibrant work environment and mirrors our global consumers.
Read more about us at Careers | The Absolut Group (theabsolutcompany.com)

APPLICATION
If this role resonates with you, don’t hesitate to apply. We look forward to hearing from you!
We will be reviewing applications on an ongoing basis, so please send your application as soon as possible.

Job Posting End Date:

2024-12-02

Target Hire Date:

2024-12-20

Target End Date:

2024-12-21