Sr B2B Regional Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Headquarters, WA
82K-149K Annually
Mid level
Other • Utilities
The Role
The Sr B2B Regional Marketing Manager develops and executes regional marketing plans for small and mid-market segments, focusing on driving pipeline through campaigns and events. They collaborate with sales teams, monitor marketing effectiveness, and innovate marketing strategies to meet growth objectives.
Summary Generated by Built In

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!


This role supports the small business and mid-market segments, reporting directly to the Senior Manager, SMB Field Marketing. You will develop, execute and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in region. You will leverage your experience to deliver pipeline-impacting campaigns, events, and customer events. In tight alignment with the SMB and Mid-Market Sales Manager’s and Director’s, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions to new business and expansion pipeline. You will act as the voice of the field communicating directly to sales and removing obstacles. You will liasion with the Sales Operations team launching enablement tools and providing feedback. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the buyer’s journey. You should thrive in ambiguous environments, love multi-tasking and have a deep passion for B2B marketing. Liaison back to greater TFB Marketing as Regional specialist and ambassador!

Job Responsibilities:

  • Develop a deep understanding of the business, think and act like a regional CMO to proactively identify gaps, trends, headwinds/tailwinds that impact the region, and incubate with fresh ideas
  • Support the Sr. Manager, Field Marketing & Sales Director of the region to translate sales objectives into territory- and account-specific marketing engagement plans, aligned to regional growth objectives and new business acquisition
  • Collaboration and support of SMB Sellers communicating, removing obstacles and gathering feedback
  • Collaborate with other support teams delivering best in class tools and marketing programs to SMB sales
  • Implement territory specific marketing programs and show sales reps how to carry out program elements on their own
  • Be accountable for demand generation goals (MQLs/SQLs, Appointments, Opportunities) and lead flow/conversion to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals
  • Generate productive partnerships with Sales Director and inter-departmental partners across org

Work Experience:

  • 3+ years demonstrable experience in B2B Marketing, preferably with small/med businesses in technology markets, driving successful territory marketing plans in partnership with sales
  • Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (return on investment, customer acquisition and retention, etc.)
  • Bachelor's degree or equivalent experience


• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):Yes
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $82,300 - $148,500

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.


At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ294175&paradox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.


Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

The Company
HQ: Bellevue, WA
89,016 Employees
On-site Workplace

What We Do

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint.

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