Social Media Specialist

Title: Social Media Specialist
Duration: Part-time contract with flexible work schedules
Location: Remote
Job Description:
Key Responsibilities:

•  Strategy Development: Define and execute social media strategies to align with the
• company’s marketing goals and target audiences.
•  Content Creation: Generate, edit, publish, and share engaging content daily (e.g., text,
• images, videos) that builds meaningful connections and encourages community
• members to take action.
•  Community Engagement: Monitor and respond to comments, messages, and inquiries
• from followers and customers promptly and professionally.
•  Analytics and Reporting: Analyze social media performance metrics, including CTR, CPC,
• CPA, and ROAS, to optimize strategies and report on key performance indicators.
•  Trend Monitoring: Stay up-to-date with the latest social media best practices, trends,
• and technologies to ensure the company remains at the forefront of digital marketing.
•  Collaboration: Work closely with the marketing, content, and design teams to ensure
• brand consistency and the effective execution of campaigns.

Job Requirements:
Experience: Approximately 3 years of experience in social media management and content
creation, with a proven track record of creating engaging, high-performing content across
various platforms.
Education: Bachelor's degree in journalism, communications, marketing, or a related field is
preferred.
Communication Skills: Excellent written and verbal communication skills, with a strong ability
to write, proofread, and edit copy.
Analytical Skills: Experience in data collection, analysis, and visualization, with a focus on
gathering insights from social media performance metrics.