Social Media Specialist

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Department: Country Management

Reporting to: Senior Marketing Manager

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

The country teams look after all spend & marketing plans and are therefore responsible for the overall profit and loss of the market. The Head of market will set budget expectations and overall market goals and objectives, which all team members will work towards and ultimately be held accountable for. Within the team set up we have marketing (acquisition & retention), operational and analytical expertise, whilst working closely with several central functions to ensure best practice across key business areas.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

This position requires you to manage the planning, production and execution of all UK/Ire social activity and day to day management of the relevant Betway channels (Insta, X & Facebook). You will also work closely with the Senior UK & Ireland Marketing Managers to ensure any content created can be leveraged across social platforms & best practice guidelines are followed. And in doing so, alongside wider country marketing teams and any relevant central functions, ensure all campaigns are suitably supported through the line.

What you’ll be doing

As part of your role, your responsibilities will include:

• Oversee day-to-day running of Betway’s social media accounts in the UK and Ireland, ensuring all content published is compliant and responsible
• Support broader content campaigns around major sporting events or promotions across relevant social channels
• Collaborate with the country designer to help produce social content, video content, animations, and infographics
• Ensure all content is being promoted as effectively as possible across social channels & work closely with SEO team on external outreach campaigns
• Work alongside blog team to ensure all editorial content, whether that be from ambassadors or external suppliers, is leveraged accordingly.
• Act as a segue between the country team and other central functions by communicating and collaborating on content/social plans.
• Assist in determining the best use of sponsorship assets and ambassador appearances.
• Compile weekly summaries, monthly reports and quarterly business reviews to ensure meeting key market goals

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• A strong knowledge of sports, including horse racing and football, and an enthusiasm for betting
• Excellent planning and organisational skills
• Ability to work independently to research and produce content ideas
• Team player who can collaborate with others
• Great communication skills and highly creative
• Good understanding of social media, PR and SEO
• Experience of managing social media channels for a brand
• Ability to understand analytics data and report on performance
• Able to work flexibly when required including evenings and weekends

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.