**This is a 1 year maternity cover contract, of which the 3 months are fully office based in our Windsor, UK office.
Overview
The Global Manager of Search Marketing & Paid Media will serve as a hands-on, global leader for InterSystems search marketing strategy (both paid and organic) and paid media initiatives, including LinkedIn, content syndication, content sponsorship, and programmatic advertising.
The ideal candidate is a data-driven leader with extensive experience collaborating across teams to build, measure, benchmark and optimize comprehensive demand generation campaigns. S/he will play a critical role in InterSystems success as the person responsible for identifying and sharing key insights and optimizations with regional teams across the globe.
Responsibilities
- Develop and implement complex, global search marketing strategies that enhance brand visibility, drive highly engaged website traffic, and generate qualified leads across numerous geographies and market segments.
- Oversee and optimize SEO efforts, including keyword research, to improve organic search rankings, increase website visibility and enhance InterSystems global content strategy.
- Gather and share insights that inform SEO, keyword bidding, budget allocation and channel optimization, fostering a culture of knowledge sharing and continuous improvement.
- Stay up to date with industry trends, search engine algorithm updates, and emerging technologies (e.g., AI) to ensure our search marketing strategies remain innovative and effective.
- Lead all facets of paid media channel from strategy development through execution, analysis, and optimization; this includes Google Ads, LinkedIn, programmatic ads, and content syndication/sponsorship.
- Leverage a data-driven approach to optimize user journeys and campaign performance across key dimensions, including targeting, messaging, landing page optimization, and bid strategies.
- Provide self-service dashboards, monthly/quarterly reports and actionable recommendations to digital marketing team, internal marketing partners and agencies as needed.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align search marketing efforts with overall marketing initiatives.
Qualifications
- 8-10 years of digital marketing experience
- 5+ years overseeing search marketing efforts
- 5+ years managing with paid media campaign strategy & execution
- 3-5 years managing agency relationships
- Experience as leading subject matter expert for search marketing channels (paid & organic)
- Deep knowledge of user experience and mapping user journeys to achieve business goals
- Experience with SEO analytics tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, and Surfer
- Creative problem-solving skills
- Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience
- Proven ability to handle multiple projects at once, with multiple stakeholders
Education and Training
- Bachelor's Degree or equivalent experience
About the InterSystems Marketing Department
Marketing works strategically with Business Units and Sales to manage relationships, win new business and retain existing clients. Marketing also provides strategic planning and communications counsel for key corporate initiatives, as well as tactical and creative support for areas throughout the organization. Broadly, Marketing is responsible for all corporate messaging and communications management.
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
Top Skills
What the Team is Saying
What We Do
InterSystems has been the information engine behind the world's most important applications in healthcare, business and government for over 40 years. Our software products provide advanced data management, integration, and analytics technologies used daily by millions of people in 80+ countries.
Why Work With Us
Because we are a highly profitable, privately-held software company, we place our clients first in everything we do. We value intellectual curiosity and a relentless desire to outperform competitors. With many MIT and Ivy League alumni, along with experienced subject matter experts, you will work with the best of the best.
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InterSystems Teams
InterSystems Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the first 3 or 6 months (experience and role dependent), we ask our employees to work in the office 5 days a week. Once this period is up, they can drop down to 3 days in the office, one of which must be a Monday.
