Social Media Specialist

00015 Store Support CenterLE_301 Hibbett Retail, Inc.

SUMMARY

The Specialist, Social Media is responsible for managing and executing social media strategy for the organization.  Manages and executes strategy for the organization’s internal social media ambassadors from stores.  Oversees marketing content to be used across social media, in addition to analytical support of overall performance. Manages all non-launch product marketing initiatives and brand building projects on the organization's marketing platforms. Responsible for bringing marketing to the public, interacting with potential customers, and demonstrating a company’s product or service. Organizes and ensures the smooth operation of marketing efforts, from planning to implementation. Generates excitement, brand awareness, and boost sales by hosting events in stores. Drives social media growth & engagement strategy for the organization’s stores. Responsible for the expansion of store social media accounts to additional channels (i.e. hyperlocal TikTok). Independent Contributor that manages the field accounts and gives direction on strategy, etc. Reports weekly, quarterly, and yearly insights specific to over performance and provides forward thinking guidance and strategies to promote the overall continued growth of social media platforms, including the main and store channels, hyperlocal events, and community engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provides content for social media and non-launch campaigns.
• Schedules content for social media.
• Manages & executes non-launch campaigns to ensure product is branded according to the organization’s marketing vision and increases sales and profitability.
• Refines and evolves the non-launch product social media strategy/plan by platform (Instagram, Twitter, Facebook), as it relates to product, review of competitive positioning and execute tactics, to achieve business objectives.
• Monitors trends in social media tools, applications, channels, etc. and works with the marketing team to develop effective benchmarks of success as it relates to non-launch product strategy, posts, and engagement levels across all social media channels.
• Monitors content performance, social media data for non-launch product using third party tools and makes recommendations for future programs/plans and content based on findings.
• Supports ideation and execution of Social Media contest, including terms and conditions and contacting winners.
• Protects the systematic integrity of all Social Media accounts.
• Organizes and runs events that guide sales and generate awareness for the company and its products.
• Creates ideas for events that meet marketing needs and presents well thought-out plans to leadership.
• Markets and publicizes the event to the local community to attract a crowd.
• Drives various administrative and management tasks such as planning a venue, communicating with stakeholders and vendors, and planning activities.
• Reviews the process, evaluates the effectiveness of each event, and reports to leadership.
• Protects the company’s assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.
• Measurable Outcomes:  Ensuring that store social media, adoption/growth, and main account social media are updated and timely.  Maintaining follower and engagement growth.
• Travels up to 25% of the time.
• On call duties: After hours and weekends.

SUPERVISORY RESPONSIBILITIES

• No Supervisory Responsibilities.

QUALIFICATIONS

• Bachelor’s degree in Marketing, related field or equivalent experience preferred. 
• 2-4 years of experience in Marketing.
• 0-2 years of experience working for a retail company, especially in footwear and athletic apparel.
• Knowledge of Marketing trends and best practices.
• Ability to communicate & influence effectively at all levels of the organization.
• Clear & effective written & verbal communication.
• Proficient in common analytical tools, such as Microsoft Excel.
• Passion for Social Media content and community customer engagement.
• Passion for analytical data and ability to articulate reporting and insights.
• Ability to work independently; self-sufficient.

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