Social Media Specialist (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
This position is based (hybrid) in our Munich office.
As our Social Media Specialist, you will elevate Personio's presence to become a 'must-follow' account for HR professionals and organizational leaders across Europe, significantly enhancing our market impact and brand reputation. You'll craft engaging, social-first content tailored to the HR community, while empowering stakeholders-including executives and employees-to amplify this reach. Additionally, you'll play a role in distributing and influencing corporate communications messages, ensuring they resonate with our audience.
As a member of our high-performing Brand & Comms team, you'll support global initiatives that boost brand awareness and fortify our reputation among target audiences. You'll collaborate closely with teams across the organization, serving as the critical link between content creation, communication strategy, and social media distribution, ensuring seamless integration and impactful delivery.
Are you ready to lead Personio's social media strategy and drive our brand's narrative across Europe?
What you'll do...

• Own how we show up on social: Build and optimize a social media calendar for our key countries that ladders up to our overarching communications, content, and brand strategy.
• Craft compelling and conversational content: Write and produce high-quality, native content for social media (specifically LinkedIn), including posts, newsletters, articles, videos, and more
• Organize your own social media machine: Schedule and coordinate posts, while managing the intake and alignment of projects where social media can act as a lever for growth.

• Spark a vision for social: Partner with marketing team members to refine content ideas and adapt them for social media, ensuring a unified approach across all channels.
• Play the role of coach: Coach various roles across the organization, including executives, employees, and HR leaders, to post content that helps amplify our brand.

• Try big ideas that boost our brand: Run experiments that help us understand the best way for our brand to appear on social media, and report on those results to a wide variety of stakeholders.
• Keep us accountable to our goals: Monitor and analyse social media metrics to inform content strategy and drive continuous improvement.

What you need to succeed...

• 2+ years of professional experience in social media or related roles within content marketing or marketing communications teams.
• Expertise in LinkedIn strategy and engagement.
• Strong writing, editing, and storytelling abilities, with the skill to tailor tone for diverse audiences.
• A robust portfolio showcasing successful social media campaigns and creative projects.
• Proven track record of delivering strong ROI and business impact from campaigns you've led or contributed to.
• Fluency in both German and English.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.

Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
• Make an impact on the environment and society with fully paid Impact Days
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
• Find your best way to work with our office-led, remote-friendly PersonioFlex!
• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
• Engage in a high-impact working environment with flat hierarchies and short decision-making processes