Social Media Senior Manager

Why this role matters:

We are looking for an experienced, innovative, and self-motivated Social Media Senior Manager to drive the social media strategy and digital media programs for Vonage. This role will play a critical part in driving leads, and support pipeline growth, enhancing brand awareness and through leverage best practices across digital media tactics. You will collaborate with cross-functional teams to manage all aspects of social media, and integrated campaigns ensuring alignment with our business goals. 

While this role does not include managing a team, you will work closely with an external agency on paid social campaigns and coordinate efforts with internal teams such as Brand, Content and the Business Units.

Your key responsibilities:

• Develop and lead the global paid social strategy, ensuring business alignments with business objectives.
• Optimize campaigns across paid social platforms to drive engagements, UVs and conversions.
• Leverage audience segmentation, intent data, and AB testing to refine messaging and targeting strategies.
• Support the execution of end to end ABM campaigns working closely across the demand generation team and business units.
• Support the execution of other digital media tactics beyond paid social such as programmatic display and content syndication.
• Collaborate with the demand generation team to ensure a seamless integration of paid digital efforts with broader marketing campaigns. 
• Continuously test ne paid social tactics, ad formats, creative strategies to stay ahead of industry trends.
• Own and analyze campaign performance, providing insights and recommendations to optimize and maximize ROI.
• Stay on top of emerging digital trends, platform updates and best practices to drive innovation.

What you'll bring

Required:

• Experience: 7+ years of experience in social media management and digital media, or demand generation with a proven track record in driving organic social growth and engagement on a global scale.
• Strong knowledge of ABM best practices and experience executing targeted account based campaigns.
• Proficiency in ad platforms, digital media platforms, ABM tools, analytics tools and reporting dashboards (Google Analytics, LinkedIn Campaign Manager, 6Sense / Demandbase, Tableau, etc…).
• Analytical Abilities: Data-driven approach with the ability to translate metrics into actionable insights. Experience with social media analytics tools is required.
• Strategic Mindset: Ability to develop creative strategies that connect with diverse global audiences and align with business objectives.
• Creative Skills: Strong eye for content creation, storytelling, and community building. Proficiency in social media tools and platforms is a must.
• Cross-Functional Collaboration: Exceptional ability to work across teams, manage multiple stakeholders, and align on priorities.
• Adaptability: Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
• Strong Communication: Excellent written and verbal communication skills with the ability to craft compelling and brand-aligned copy for social media.

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.
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