Social Media Manager

AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company—and our users and partners—to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!

Social Media Manager, AOL 

You’ve got…opportunity. If you had an AIM screen name you still talk about at parties or you can still remember your best away message, this job is for you. AOL is looking for an experienced Social Media Manager to build and lead our social channels. The ideal candidate will be a proactive, self-starter with the vision to capitalize on opportunities to grow social engagement and awareness for AOL.

Position Overview:

As the Social Media Manager, you will be responsible for the planning and execution of all owned social content and cultural activations. This person should be obsessed with culture and constantly evolving AOL’s presence across key social channels (Facebook, Instagram, X, TikTok and others) as we build the brand to connect with new audiences. You will report directly to the AOL Head of Marketing. 

Key Responsibilities:

• Develop insightful, consumer-centric, year-round content strategy and calendar.

• Concept, execute and post content in AOL brand vision (creative design, writing, producing and posting). 

• Gain brand relevance through influencer engagement, including influencer campaigns. Identify unexpected collaborations and lead them to execution. 

• Support brand activations for the marketing calendar, driving culture, and elevating campaigns across social channels in the AOL voice to win customer love and drive buzz. This includes owned content, earned ideas, and real-time activations.

• Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.

• Track and analyze program and content results, applying key learnings to optimize future projects.

• Manage budget, including partner support and production.

• Collaborate with AOL stakeholders including marketing, editorial and customer support to deliver a unified voice, content and engagement strategy across the AOL social ecosystem.

• Engage with customers across social channels, while providing limited support to the customer support team in addressing questions and feedback.

Qualifications:

• Bachelor's degree in Marketing, Communications, Social Media, or a related field.

• 5-7 years experience in social media strategy and management.

• Entrepreneurial, creative, strategic, and detail-oriented. A hands-on, positive force.

• An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results. Provide examples of content you’ve developed and implemented, from concept to production. 

• Exceptional strategic thinking and problem-solving abilities, with a knack for identifying social trends and opportunities.

• Deep passion for digital marketing, blending creative and analytics to get the right message to customers. Constantly evaluate results to take work to the next level.

• Content Strategy skills

• Knowledge of social media platforms, analytics, and best practices

• Writing, design and production skills 

• Ability to work independently and as part of a team

• Excellent time management and organizational skills

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

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The compensation for this position ranges from $82,125.00 - $171,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

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