Social Media Coordinator

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Social Media Coordinator

Job Summary

The Social Media Coordinator will support the Wrangler social media team to build and elevate the brand’s social media presence with a focus on developing engaging organic content on Instagram, Facebook, TikTok, and Pinterest, including original vertical video content.

This hands-on role will be responsible for executing the brand’s social media content strategy in collaboration with the social media, brand marketing, and ecommerce teams. They will support strategic social media plans and help bring them to life. The ideal candidate must be able to quickly ideate and produce creative, on-trend and opportunistic social media content leveraging the latest native social platform tools. They must be curious, collaborative, passionate about social media and culture, and be a natural problem solver who thrives in a dynamic, fast-paced environment.

Responsibilities

• Partners with Social Media Manager and in-house and external creative teams to execute the Wrangler brand social content strategy.
• Assists with development, planning, and implementation of social media campaigns and maintains organic social content calendar, with a focus on engaging the community and identifying platform-first ways to optimize social selling
• Leads social media content development alongside the Social Media Specialist, producing and coordinating videos, photoshoots, and other social content that is fresh, compelling, entertaining, and engages key audiences
• Collaborates with Sr. Social Media Coordinator to align social content calendar and influencer content with brand priorities and key seasonal stories
• Assists with all weekly, quarterly, annual, and campaign-based social media reporting
• Monitors industry updates and proactively identifies creative opportunities for the brand

Leadership

• Oversees the execution of organic social media strategy under the direction of the Social Media Manager
• Manages Social Media Specialist

Requirements

• Bachelor’s degree from four-year college or university or equivalent experience
• Has a demonstrated passion for social media marketing with 2-3 years of experience creating social media content
• Has experience managing social media platforms for professional use, including Facebook, Instagram, TikTok, Pinterest, and YouTube. Bonus: Experience with social media management and reporting platforms (i.e, Sprout Social, Hootsuite, Sprinklr, etc.)
• Possesses impeccable attention to detail and the ability to multi-task, prioritize, and juggle projects effectively; demonstrates resourcefulness and intellectual curiosity
• Demonstrates excellent communication skills and sharp writing skills
• Has an eye for visual aesthetics, including formatting and layout, and produces polished deliverables. Bonus: Experience with basic design platforms (i.e, Canva, Adobe Photoshop, Capcut, etc.)
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed
• Understands that managing social media channels is not an 8-5 job and occasional work will take place outside of traditional business hours
• Some travel required

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.