Social Media Coordinator

A Little About Ooni
Here at Ooni, we're passionate about our people. Since our humble origins as a team of 2 back in 2012, we now employ over 270 talented, creative and kind pizza lovers across the world. When you work here, you'll be joining a diverse team that values Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values, and we think it shows.
About the Role
We're on the hunt for a Social Media Coordinator who thrives on crafting scroll-stopping content, igniting conversations, and turning followers into brand superfans. You'll focus on maintaining an engaging content calendar for our Instagram and TikTok channels. Working within a small team, you'll juggle creativity and strategy while managing a robust content calendar and metric-guided performance stats to drive engagement.
Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.
What you'll do:

1. Social Media Calendar:
   • Build and maintain a dynamic content calendar for Instagram and TikTok.
   • Ensure consistent, on-brand posting that resonates with our audience and tone of voice.
2. Content:
   • Ideate and produce EGC that entertains and educates our community.
   • Identify user-generated content (UGC) and leverage trends to keep content fresh.
   • Monitor conversations and capitalise on opportunities to surprise and delight our audience.
   • Manage relationships and campaigns, ensuring smooth execution and measurable results.
   • Stay ahead of TikTok and Instagram trends, proposing new ways to engage audiences.
   • Experiment with emerging features, tools, and formats.
3. Analytics & Insights:
   • Track and report on performance metrics (engagement, reach, virality) for Instagram and TikTok.
   • Use data to refine content strategies and push boundaries with confidence.

What you'll need to succeed:

• 3-5+ years in social media management, ideally with a focus on Instagram and TikTok.
• Proven track record of managing successful influencer collaborations
• Comfortable in short-form video storytelling and social media trends
• Quick on the draw with witty captions and quirky, audience-first content
• Strong project management skills to juggle multiple campaigns and deadlines
• Proficient in a CMS, bonus for: Sprout and Notion

Why Ooni:

• Go to YouTube and search "We are Ooni". We're super proud of our culture and think you'll love it here too. Here are some other reasons:
• Work for an employer that cares about your wellbeing! We've got an employee assistance programme which includes on-demand coaching and therapy sessions35 days of paid time off per year, plus an additional 5-week sabbatical when you've been here for 5 years
• £500 every year to spend on your passion - whatever that may be
• £1000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
• We're all about giving back. That's why we offer five paid days to volunteer each year
• Continuing Education - we encourage our employees to use our learning platform to grow here at Ooni
• Great pizza every single day if you want it. Yep. Every single day. And we'll teach you to become a pizza pro

Take a look at our website to learn more about our products, culture and values. If you like what you see, send in your CV with a cover letter to tell us why you want to come on board. We really like nice letters - especially ones that are personalised just for us!
Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at [email protected]