Social Media & Content Specialist

Where compassion meets innovation and technology and our employees are family.

As the Social Media and Content Specialist, you are an important part of the Marketing Department and have a passion for brand integrity and storytelling. You are more than just a social media specialist; you will work as a poly-functional marketeer with outstanding content creation skills. You will have multiple responsibilities, linked to social media, content creation, copywriting, graphic branding, and more. You have initiative and are a self-starter, always eager to pitch ideas that go beyond the minimum expected as part of your day-to-day tasks.

GENERAL PURPOSE OF JOB:

The Social Media and Content Specialist is responsible for all social media efforts including, but not limited to: Identifying topics, creating graphics, videos and other content as well as planning, writing, editing, posting for Driscoll Health System. The Social Media and Content Specialist is responsible for monitoring social media for healthcare trends, opportunities and concerns. The individual will draft appropriate messaging for responses to social media inquiries and respond within a pre-determined time period. Prepares a monthly recap of Driscoll's social media analytics including followers, comments, likes, direct messages and responses and makes recommendations based on these analytics. The Social Media and Content Specialist is responsible for researching, interviewing, writing and editing copy and creating graphics and content for digital advertisements, magazines, newsletters, presentations, blog posts, websites and other publications. Serves as a photographer for the department. Responsible for serving as a media contact as needed, on call 24 hours and adhering to Driscoll guidelines and HIPAA laws in all responses. Takes part in community relations activities as requested. Other duties as assigned.

ESSENTIAL DUTIES AND RESPONSIBLITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable description is not intended to be all-inclusive: employees will perform other reasonably related business duties as assigned by the immediate supervisor and/or hospital administration as required.

• Prepares proactive image-building social media posts and stories that support Driscoll's strategic objectives and follow Driscoll’s Brand Guidelines.
• Coordinates all aspects of Driscoll's social media efforts
• Monitors Driscoll's social media throughout the day.
• Prepares a monthly social media analytics report.
• Interviews, researches, writes, edits and creates content and graphics for newsletters, blogs, websites, social media, PSAs, presentations, and other marketing communications.
• Serves as a marketing representative at events.
• ls cross-trained in media relations.
• When on media call, escorts all media representatives while on DCH property. This is a 24-hour-a-day, 7-days­a-week responsibility and requires carrying a DHS cell phone.
• Serves as a photographer as needed.
• Maintains utmost level of confidentiality at all times.
• Adheres to hospital policies and procedures.
• Demonstrates business practices and personal actions that are ethical and adhere to corporate compliance and integrity guidelines.
• Adheres to all HIPAA guidelines.
• Other duties as assigned.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree in communications, graphic design, journalism, public relations or marketing from a four-year college or university.
• A minimum of two years' experience planning and coordinating social media for an organization and producing analytics is a must.
• Experience in digital media and working with the Adobe Creative Suite is important for the position.
• Must be a strong communicator and self-starter with the ability to work independently and with a team.
• Strong computer skills including Word, Excel, and PowerPoint are necessary.
• Ability to effectively manage multiple priorities and work in a deadline-oriented environment is essential.