Social Media Content Creator

Company Description

The Class is a mindful wellness company with a global digital presence, and studio operations in NY and LA. Through a music driven practice we exercise the body to engage the mind. Through physical conditioning, we work out mental and emotional behaviors to create new tools for experiencing life. Founded in 2011 by Taryn Toomey, The Class is a wringing out, literally and figuratively, of the body, mind and soul. And it's fun! Headquartered in NYC, we are growing our passionate team as we continue to grow the scale and positive impact of The Class for people around the world.

Job Description

• Manage, develop and innovate all existing and upcoming owned social media platforms, including Instagram, TikTok, and YouTube.

• Develop an aligned brand position and content roadmap with insight and approval from the VP of Digital Marketing.

• Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & promotions 

• Work with VP of Digital Marketing to develop our Youtube strategy

• Create, source, script and post content daily

• Possess strong content ideation skills and the ability to work resourcefully to capture and create assets for social media

• Monitor and engage users, including managing comments, engaging with followers, and sharing and promoting UGC across all platforms

• Be a subject matter expert on social media trends, proactively guiding content creation and strategy 

• Utilize data analytics tools to track and analyze the performance of social media platforms and generate actionable insights to inform decisions

• Grow The Class’ social media presence and engagement 

• Support brand partnerships and influencer initiatives

• Work with Marketing, Studio, Digital Product, Partnerships, and Creative stakeholders to develop thoughtful, compelling content that furthers brand initiatives and aligns with The Class’ brand identity

• Write compelling social media copy

• Work with the to learn and hone the brand voice, tone and key messaging for compelling delivery and brand consistency

Qualifications

Who you are:

• A brand-centric storyteller obsessed with writing and community building 

• An excellent written and verbal communicator with stellar presentation skills

• Creative, scrappy and resourceful

• A self-starter who is entrenched in social media and motivated to grow a brand 

• A strategic thinker with a marketing mindset

• An innate sense of digital, community, and authentic brand messaging 

• A roll-up-your-sleeves-and-jump-in approach to solving problems in a fast-paced, growth-minded environment

• Attention to detail & ability to multitask

• Ability to work from the NYC office 3 days a week 

What you’ve done:

• Minimum of 5 years of related social media experience, with an emphasis on short-form reel content. 

• A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.

• Experience with short-form reel content required.

• Experience growing Youtube accounts (either professional or personal) is preferred, but not required.

• Proven ability to uncover and implement emerging trends

• Worked in high-level content strategy and hands-on production. Experience on camera preferred.

• Experience working in fast-paced, founder-led, start-up environments 

• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary 

The approximate salary range for this position is $75,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands. 

What we offer

• Competitive salary and opportunities to grow in the company 

• Unlimited paid vacation policy 

• Flexible in-office/remote working environment with approximately 3 days in the office

• Medical, dental, vision, & 401K plan 

• Summer Fridays

• A free digital subscription, studio attendance, and employee discounts on all retail products 

• A dynamic, creative, fun, and kind work environment centered around the method