Social Media & Content Associate

Who we are:

Verona is an authenticated matchmaking community designed exclusively for the modern, global Indian. We’re on a mission to foster fulfilling partnerships that last lifetimes. In a country where dating app disillusionment abounds, Verona makes the matchmaking process delightful—and effective.

Verona was founded by two serial entrepreneurs Mr. Poshak Agrawal and Mr. Rahul Subramaniam,  and backed by some of the biggest names in global technology, such as Mr. Michael Novogratz (ex-Fortress Investment Group, CEO of Galaxy Group Investments) & Mr. Rishi Jaitly (ex-Twitter CEO for Asia, Middle East, and Africa). 

Security and Science make the basis of Verona where before matchmaking there will be Fintech-grade authentication to ensure fraud detection. Through a deep appreciation for the science of compatibility, with Verona, we will be using AI for matchmaking based on an individual's core & shared values. 

The 3 S’s of Verona - Standards, Security, and Science

Role Overview:
If you are a social media whiz who loves creating engaging content, have a knack of writing catchy captions and enjoy staying on top of the latest trends and hashtags, we would like to meet you.

We are looking for a social media and content associate to join our dynamic team and help us grow our online presence.
Communication, marketing, branding, and content creation are essential areas in Verona’s growth. Through Verona’s content, we wish to:

1. Build trust and credibility amongst prospective customers via thought leadership converting them into brand advocates before the product launch 
2. Challenge current discourse associated with Indian matchmaking via edutainment, encouraging prospective users to approach matchmaking from a different perspective 

Roles and Responsibilities:

Content Conceptualisation and Creation and management of social media content.

• Develop and execute social media and content strategies that align with our brand and business objectives
• Independently conceptualise, ideate campaigns, content themes and ideas that resonate with our target audience
• Translate content ideas into high-quality collaterals, including but not limited to social media posts, blogs, newsletters, videos, and reels
• Collaborate with our design team to create engaging visuals that align with our brand identity
  

 Manage PR

• Manage the timely completion of articles, PR memos, and develop talking points for the spokespeople.
• Develop and implement PR strategies that align with business objectives.
• Coordinate with the PR agency for timely delivery of actionables and hold them accountable Lead Generation and Community Building: 

Supporting with the Social Media Management

• Support with the social media accounts across Instagram, LinkedIn, and YouTube, including posting, drafting captions, and researching hashtags.
• Support with the development and maintenance of content calendars to ensure consistent posting and timely delivery of content.
• Stay up-to-date with the latest social media trends, pop culture, and industry news to keep our content well-researched, fresh and relevant
• Prepare and analyze social media analytics to track performance and identify areas for improvement

Skill Set:

• Excellent copywriting and communication skills
• Eye for design and a good aesthetic sense
• Familiarity with Instagram, LinkedIn, and Facebook
• Strong understanding of social media best practices.
• Strong analytical skills to track and report on social media metrics.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  

Education and Experience:

• 1+ years of experience in social media management. Freshers with good creative acumen can also apply.
• A psychology background or interest in the domain of relationships is a plus.

Location/Work Environment: 

The Vatika Triangle; Gurgaon, India.

We have built a creative space in a top corporate building in a prime location in Gurgaon. The office is on M.G. Road, a 2-minute walk from the M.G. Road Metro Station. Our team consists of creative and colorful characters, all goal-oriented and hungry for growth (and healthy snacks). The work environment is a mixture of formal and playful, as we all strive to get things done while sipping Italian coffee brewed in-house.