Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Rockwell Automation is hiring Field Marketing Specialist to be based in Gurgaon/Gurugam.
You have at least 5 or more years of experience in strategic marketing experience in our Global Sales & Marketing group. This includes customer-facing experience conveying the RA value propositions to internal stakeholders and customers.
You will report to Field Marketing Manager, India.
Main Responsibilities:
- You will build the strategic marketing activities (In-person and digital) leading to demand generation for focus industries and programs in the region targeting new logos and existing logos.
- You will support the strategic growth priorities for the region in partnership with the Sales and Business Unit teams driving solid focus on Return on investment, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process. Define event and campaign Measurements with Sales, and ensure these goals are met.
- You will build great working relationships with 3rd party event organizers, channel partners, digital marketing agencies and media to identify relevant opportunities for driving brand awareness and lead generation.
- You will use channel partners to create demand creation programs to lead new opportunities into the pipeline.
- You will partner with Asia Pacific, Global and local teams to bring campaigns to life.
- You will drive agreement and consistency of brand messaging through all programs, channels, and media.
- You will partner with wider AP marketing team to ensure understanding of programs which will build meaningful business impact for the region.
- You will gather and communicate local Market Intelligence ( competition, pricing, industry, and regulations) to key stakeholders.
Education / Experience Requirements:
- Bachelor's Degree in marketing / Business Management or equivalent 8 to 10 years of experience in marketing
- Proven experience with marketing tools and systems
- Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
- Excellent content marketing, business writing, editing, and presentation skills
- Prior experience in B2B, technology or software marketing.
- Solid business and financial acumen to develop and achieve marketing plan.
Desired Behavior / Competencies
- Business partnering capability to get agreement with sales organization on marketing plan.
- Strong collaboration, influencing and negotiations skills
- Advanced planning and organization capabilities for timely execution of priorities.
What We Offer:
Our benefits package includes …
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees
- Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
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Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
What We Do
At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive.
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