Manager/Lead- Social Media and Content

Athena is India’s largest institution in the premium undergraduate study abroad space.  Founded 10 years ago by two Princeton graduates, Poshak Agrawal and Rahul Subramaniam, Athena is headquartered in Gurgaon, with offices in Mumbai and Bangalore, and caters to students from over 15 countries.

Athena’s vision is to help students become the best version of themselves. Athena’s transformative, holistic life coaching program embraces both depth and breadth, sciences and the humanities. Athena encourages students to deepen their theoretical knowledge and apply it to address practical issues confronting society, both locally and globally.

Through our flagship program, our students have gotten into various universities including Harvard University, Princeton University, Yale University, Stanford University, University of Cambridge, MIT, Brown, Cornell University, University of Pennsylvania, University of Chicago, among others.

Our legacy as pioneers in the study-abroad process, coupled with a creative, open environment and  professional growth opportunities, makes Athena a perfect place for those looking to build a lasting career in education. 

Learn more about Athena:

https://www.athenaeducation.co.in/article.aspx 

Role Overview:

 We are looking to hire someone for the Marketing/Media Labs function at Athena Education, a leading brand in study abroad admissions consulting. You will play a pivotal role in Athena’s 360-degree online and offline marketing endeavors. 

This dynamic and creative role is ideal for someone who enjoys a good challenge, likes engaging with people, and takes ownership and pride in their work, keeping the end result in mind.
Key Skills:

• A creative and innovative mindset with a solid analytical approach.
• Strong verbal and written communication skills, with the ability to effectively communicate complex concepts and strategies.
• Self-starter attitude and ability to work in a dynamic, high-growth environment.
• Strong commitment to excellence and meticulous attention to detail.
• Exceptional problem-solving skills and data-driven thinking.
• Adept in managing collaborations and partnerships.
• Excellent leadership skills, with the ability to inspire and motivate a team.

Education and Experience: 

• Bachelors/Masters from Tier 1 college.
• Min 3+ years of experience in marketing.
• Past experience working with a premium brand is a plus.

Roles and Responsibilities:

• Elevate Athena's brand globally by communicating our unique value proposition
• Oversee all aspects of our brand image, ensuring brand messaging and aesthetics are consistent across every customer touchpoint.
• Create a comprehensive marketing plan that integrates PR, digital and social media marketing, content creation, and advertising. 

• Develop high-quality creative content
  • For reference, here are some examples of past videos:
  • Develop and maintain a content calendar
  • Perform research on current benchmark trends and audience preferences
  • Develop and implement social media strategy to align with business goals
  • Research the latest trends in the foreign education space and translate key insights into actionable content pieces
  • Ideate, script, and perform for video content across various platforms
  • Creative supervision of video production for content and internal cross-team coordination as and when required
  • Coordinate with the design team for shoots and final release 

  • For reference, here are some examples of past videos:

    • High School Research
    • Applying to Art School
    • University of Pennsylvania
  • Develop creative, humorous, “educating” video and graphic content that resonate with students around the world and help them in their application journey
  • Weave fun, cool social media, and digital-first concepts, ideas, and campaigns (video and static) based on strong consumer insights with potential for virality.
  • Create all non-digital marketing collaterals with the designer and the sales team.

• Manage PR
  • Manage the timely completion of articles, PR memos, and develop talking points for the spokespeople
  • Develop and implement PR strategies that align with business objectives.
  • Coordinate with the PR agency for timely delivery of actionables and hold them accountable Lead Generation and Community Building: 
  • Develop and implement innovative growth strategies to attract new users, including referral programs, partnerships, or events. 
  • Foster a strong sense of community among students and alumni through online (social media, community forums, etc.) and offline (exclusive events and experiences) channels. 
  • Define metrics to measure the success of lead generation and community-building strategies, ensuring ongoing optimization.
  • Support performance marketing efforts by brainstorming appealing ad campaign narratives, scripting, shooting, and coordinating with the design team to release them, which will be run by the sales team.
  • Record and present testimonials in creative format through ads and different social mediums.
  • Oversee the process of marketing Athena’s impact with respect to college admissions and student transformation.
    
• Event Planning and Execution: 
  • Specifically, plan a grand graduation ceremony for Athena’s students who are passing out and publicize it on social media
  • Plan, organize, and execute both online and offline events targeted at user acquisition, engagement, and brand promotion. 
  • You'll be in charge of defining the event concept, managing budgets, coordinating with vendors and partners, and overseeing the entire execution to ensure a seamless experience for our clients.
    
• Data-Driven Decision-Making and Leadership: 
  • Develop a clear framework for tracking key performance indicators and work closely with the analytics team to monitor, analyze, and optimize performance.
  • Conduct cohort analysis, A/B testing, funnel analysis, and customer segmentation to inform strategy and drive growth.

• Team Management:
• Recruit, mentor, and manage a high-performing marketing team. Set clear team goals, manage project timelines, and ensure team members are supported in their professional growth.
• Communicate with internal stakeholders regularly, ensuring alignment on growth objectives, strategies, and progress. This involves presenting marketing plans and performance reports to the founding team.

Why should you be interested?

• Impact 
• Working with Athena will provide you with an opportunity to bring about a positive impact on the lives of thousands of students and their families
• There is potential for tremendous personal learning and growth through interactions with the best leaders of the country along with corresponding exposure to world-class organizations.
• Team and Culture
• We are a young and daring collection of adventurers dedicated to excellence and growth. We are always efficient and occasionally funny.
• You will get a chance to work in a multicultural environment with expats from different corners of the globe.
• Learning
• We provide every team member with ample opportunities to develop their knowledge and experience.
• The candidate shall work alongside the brightest minds, with team members and an environment that fosters growth and creativity.
  

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