Social & Content Marketing Specialist

You will be responsible for the social media presence for Repco, NAPA, and Sparesbox, bringing these brands to life

• Location: Melbourne (Rowville) or Brisbane
• Hybrid workplace: 2 days in the office.
• Brand Power: leading automotive businesses like Repco, NAPA, and Sparesbox

GPC is a global powerhouse in the automotive industry, built on passion, expertise and a winning mindset. We’re a team of talented, driven professionals who support each other and push the boundaries to achieve big goals. As experts in cars, motorsports and everything automotive, we share our customers’ passion and go the extra mile to fuel their passion and get them goin’.

About the role

As our Social & Content Marketing Specialist, you’ll be responsible for the social media presence for Repco, NAPA, and Sparesbox, bringing these brands to life, through engaging content and community interactions. You’ll drive the social media channel execution, influencer collaborations, content scheduling and trendspotting to ensure our brands stay relevant and exciting.

From engaging posts to performance tracking, you will ensure our content drives conversation, community and brand growth.

What you’ll be doing

• Drive the execution of the content calendar, ensuring alignment with key campaigns, messaging and business goals.
• Plan and schedule content across Facebook, Instagram, and YouTube.
• Partner with influencers and content creators to maximise exposure and build social advocacy.
• Work closely with our agencies to bring bold ideas to life.
• Work closely with the marketing, merchandise and sponsorship teams to deliver content that supports brand campaigns, product launches and sponsorship.
• Leverage our Supercars partnership to deliver exclusive behind the scenes content and showcase key moments from the track to our community.
• Stay ahead of social media trends, bringing fresh and innovative ideas to the table.
• Engage with our audience like a true car enthusiast, building a loyal and active fanbase.
• Use insights to fine-tune our content, boosting engagement, reach and performance.

What we’re looking for

• 3+ years in marketing
• Strong knowledge of social media platforms, trends and best practices with experience in content planning and execution.
• Strong collaboration and communication skills.
• Strong analytics and data skills: you know how to track, analyse and optimise content performance using insights.
• Organised: you can juggle calendars, creators, agencies and last-minute viral trends.
• Passion for cars is highly desired. Whether it’s supercars, drifting, or off-roading, you get the culture and can speak the language.

Why join us?

• Hybrid workplace: 2 days in the office.
• Supportive and strong team environment.
• Strong career development & recognition programs.
• Staff discounts.
• VIP access to motorsports events and top racing teams and influencers.

About GPC Asia Pacific

With 100 years operational experience, and over 6000 employees GPC Asia Pacific is the largest automotive aftermarket parts supplier in Australia and New Zealand, supported by Genuine Parts Company in North America. GPC Asia Pacific is the parent company to brands such as Repco, NAPA, and Sparesbox.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.