Strategic Marketing Lead

Who We Are
Integrity. Quality. Humanity. Commitment. Innovation.
These are our values and not only what we stand by but what we stand for. We believe in empowering people. We create and deliver solutions. We give back to community. We think differently and we do it better. Our innovative spirit has driven us to continually evolve and deliver solutions to our dealers and our community and made us a business that our people are proud of and proud to work for.
At John Deere, we run so life can leap forward. This powerful purpose is our promise to humankind that we will dream, design, and deliver breakthrough products that sustain our world for generations to come. The world is counting on us to feed billions of people and build vital infrastructures in villages, towns and megacities. And we live up to the legacy our founder forged in a one-room blacksmith's shop nearly two centuries ago by creating a culture that brings out the best in all of us. A culture where great ideas thrive because every voice is heard.
Primary Location: Australia (AU) -Queensland - Crestmead
The Opportunity
Join our dynamic team as a Strategic Marketing Lead, where you will be responsible for strategic marketing activities across the HVC, Dairy & Livestock, and Turf Production Systems for the Australia/New Zealand market. This role offers a unique opportunity to utilize the Customer Acquisition Process (CAP 1.0 and 2.0) to conduct market research, gather insights, and develop production system and customer requirements. You will play a crucial role in developing business cases for solution development that lead to long-term business opportunities and plans.
Key Responsibilities:

• Serve as a link between customer insights, customer acquisition, and the product development process.
• Manage the strategic product plan by Production System.
• Work with Product Engineering, dealers, and customers to manage infield testing programs for pre-production equipment.
• Execute ECAP 1.0 & 2.0 across the HVC, Dairy & Livestock, and Turf Production Systems.
• Gather and interpret industry and competitive intelligence to develop long-term strategies.
• Support testing and validating potential production system solutions with dealers, industry, and customers.
• Identify and quantify local Agronomic and Economic opportunities.
• Conduct market and competitive research to determine long-range marketing requirements, industry trends, new markets, and new product opportunities.
• Participate and make recommendations during the development of strategic and marketing plans.
• Collaborate with tactical marketing to design "Go to Market" plans and projects based on customer insights.

Major Duties
Required Skills:

• Market Research and Analysis: Proficiency in conducting market research, gathering insights, and interpreting industry and competitive intelligence
• Customer Acquisition Process (CAP 1.0 and 2.0): Experience in utilizing CAP to develop production system and customer requirements
• Strategic Planning: Ability to develop long-term strategies for each production system, including product development opportunities, product specifications, and distribution
• Business Case Development: Expertise in developing comprehensive business cases, sales forecasts, market share projections, and financial metrics
• Product Development: Experience in managing the strategic product plan by production system and working with product engineering, dealers, and customers to manage infield testing programs for pre-production equipment
• Agronomic and Economic Analysis: Ability to identify and quantify local agronomic and economic opportunities
• Leadership: Leadership skills to support the branch product development prioritization process and participate in the development of strategic and marketing plans
• Collaboration: Strong collaboration skills to work with tactical marketing, product engineering, dealers, and customers
• Communication: Excellent communication skills to serve as a link between customer insights, customer acquisition, and the product development process

Desired Skills:

• Ability to support testing and validating potential production system solutions with dealers, industry, and customers to ensure they meet local market requirements
• Exposure to autonomous and electric vehicles

Why Join Us?
At John Deere, you are empowered to create a career that will take you to where you want to go. Here, you'll enjoy the support to think outside the box and the advanced tools and technology that foster innovation and achievement.
We are a Global company that truly values its people and provides a broad range of benefits which include a competitive remuneration package, flexible working, social activities, health and safety programs and ongoing training and development opportunities along with other Benefits like-• Friendly and inclusive company culture where wellbeing of our employees is at the forefront of everything we do.• A mature outlook on flexible work arrangements which allows you to truly balance work and life.• Professional Development (Higher Education, Training & Memberships)• 14.5% Super if you choose to go with John Deere Mercer Super Plan• Paid Parental leave - 16 Weeks for new parents • Annual Leave loading• Purchase Leave Available• Paid Community Leave• Free Parking
We embrace and strive for a workforce that is as diverse, talented and passionate as the communities in which we live and operate, and to provide a workplace where people feel included, valued and supported. We welcome applications from all backgrounds and believe that by understanding and respecting each other's differences we will perform at our best!
If you have the experience outlined above, and the passion to succeed, we would love to hear from you!
Please click the 'APPLY' button now and send through your resume and cover letter detailing your previous relevant experience and why you are the perfect candidate for our team.
Applications for this position will close at close of business 14 April 2025
Note: Appropriate work authorisations are required in this country prior to application.
John Deere believes in the power of diversity in the workforce and is committed to creating an inclusive environment for all employees.
John Deere Australia is proud to be recognised by Diversity Council Australia Ltd as an Inclusive Employer for three consecutive years: 2021- 2024
John Deere is proud to collaborate with WORK180- an international jobs network that connects smart businesses with talented women.