Site Content Coordinator

About the RoleWe are seeking a highly motivated, shopping obsessed, detail-oriented individual to join our team as a Site Content Coordinator. This entry-level role is perfect for someone passionate about fashion, social media trends, athletics/sports trends and curating engaging and inspiring content serving millions of women and girls in their daily athletic active lives. You will work closely with the Director of Site/App Content to curate and execute the digital content home feed experience across our site and app, helping to deliver an engaging and entertaining experience for our consumers. As part of the team, you will be responsible for curating product imagery, sourcing and securing UGC and delivering our daily shopping feed that drives conversation, conversion, and overall customer engagement.What You'll Do

• Content Creation: Collaborate with the Director of Site/App Content to craft daily and weekly content stories for the site and app, focusing on fresh, buzzworthy, and clickable product content.

• Testing & Quality Assurance (QA): Ensure the site and app are visually and technically accurate prior to launch, partnering with production team to update prior to live dates.

• Product Imagery Management: Source and secure partner brand product imagery that drives conversion and user engagement and execute process.

• Curate Social-First Content: Work with our social media and brand content teams to source and secure content for both in-app and on-site feeds and PDP, reflecting the latest trends and cultural moments.

• Trendspotting: Stay up to date with the latest fashion trends and social media movements, ensuring the content feeds stay current and relevant to our customers.

• Customer-Centric Content: Source and secure imagery from UGC that resonates with our audience, focusing on wearable looks and maximizing sales.

• Optimize Engagement: Focus on increasing daily sessions per user, boosting conversion rates, and cultivating a loyal following for our content feeds.

• Operational Support: Assist with generating product tagging, uploading content to the site, and sourcing and securing imagery leveraging our partner tools across various touch points.

Who You Are

• Fashion Knowledge: A strong passion for fashion, particularly in the athleisure space, and a keen understanding of what resonates with our customer base.

• Creative & Analytical: A balance of creative instincts and data-driven thinking—equally comfortable generating content ideas as you are analyzing audience engagement and conversion metrics.

• Photoshop Skills: Basic proficiency in Photoshop for editing and curating content as needed.

• Fashion-Related Education: A background or major in a fashion-related field is a plus.

• Social Media Savvy: Up-to-date with the latest trends in fashion and social media, understanding how to adapt those trends into our digital content.

• Proactive & Organized: Highly organized, self-motivated, and proactive in driving initiatives and bringing ideas to life.

• Tech-Savvy: Comfortably navigates mobile and digital platforms, with an iPhone required for this role.