Shopper and In-Store Activation Manager

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
As the Shopper and In-Store Activation Manager, you will be responsible for developing and executing best in class in-store strategies behind MDLZ brands to enhance the shopper experience and drive in-store engagement.
You will work closely with cross-functional teams to create impactful in-store activations that align with our brand objectives and customer strategies to drive Net Revenue and Market Share Growth
Key Responsibilities:

• Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channels
• Developing customer value proposition based on shopper insights & customer insights & business needs
• Designing & driving Perfect Store agenda for Mondelez brands to achieve best in-class visibility & availability across channels
• Initiate customers tailored made activations & perfectly deploy national marketing campaign across channels
• Ownership of budget planning & management and setting priorities based on activities evaluations, ensuring appropriate level of service and data validity provided to finance team
• On-going overview of competitors' in store activities in the segment
• Evaluation of in-store activations' effectiveness providing insights and recommendations for improvement including touchpoint effectiveness
• Close cooperation with Sales and Marketing, including Senior stakeholders and external marketing agencies in order to develop and implement best in class activations
• Responsibility to lead, inspire & develop team of 2 people

Our requirements:

• Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position
• Proven track record of implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industry
• Good understanding of retail environments and shopper behavior in FMCG industry
• Ability to analyze data and translate insights into actionable strategies
• Creative thinker with the ability to develop innovative in-store solutions
• Ability to effectively develop and execute projects, ensuring key stakeholders are well informed and outcomes are effectively evaluated, and key learnings are applied to future projects.
• Ability to create persuasive business recommendation and present them in simple manner to Leadership team
• Experience in working with marketing agencies, including digital scope.
• Team management experience
• University degree (preferred majors: marketing, management, economics)
• Fluency in Polish & English is a key competence for this role
• Good practical knowledge of MS Excel & MS Power Point

What we offer:

• Permanent Employment Contract
• Referral Program
• Annual Bonus
• Private medical care, life insurance, pension plan, Multisport card
• Cafeteria System
• Company Car
• Free parking space in the office building
• Hybrid working style - 3 days a week from the office

Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Category Planning & Activation
Sales