SEO Specialist

Posted 2 Days Ago
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American Fork, UT
Mid level
Software
The Role
The SEO Specialist will oversee search engine optimization and pay-per-click advertising accounts, managing day-to-day operations, analyzing program metrics, and fostering client relationships. Responsibilities include monitoring budgets, staying updated on industry trends, and implementing SEO best practices to enhance client programs.
Summary Generated by Built In

***This position is Remote*** 
Job Summary
This position is responsible for managing and growing search engine optimization and pay-per-click advertising accounts for Henry Schein One.
What you will do

  • Assume ownership and accountability of search program successes and failures for assigned client accounts.
  • Monitor and report program financials, budgets, and fees to practices.
  • Direct and manage the daily workflow of client search programs, including search engine optimization and pay-per-click advertising.
  • Perform data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client SEO and SEM programs.
  • Research and stay abreast of current industry best practices and trends, develop and maintain digital search best practices, and promote digital search optimization techniques.
  • Create and maintain positive client relationships and communicate program results.
  • Interface with other departments leads to sharing ideas, communicating service offerings, and identifying and delivering optimal search results for clients.

Qualifications
Must have:

  • Typically 4 or more years of related experience. 1 to 2 years of account management experience in online advertising or direct marketing.
  • Typically High School education, vocational training and/or on-the-job training.
  • Proficiency in SEO and PPC strategy and execution and account management and can collaborate with all members of the search marketing department to deliver and grow a successful program.
  • Understanding of SEO basics: This includes on-page optimization (keyword research, title tags, meta descriptions, content optimization), off-page optimization (link building, social media marketing), and technical SEO (site structure, page speed, mobile-friendliness).
  • Understanding of search engine optimization and pay-per-click advertising strategies and best practices.
  • HTML & CSS basics: A foundational understanding of the basics of HTML and CSS to be able to help identify and fix technical issues on a website.
  • Website analytics: Proficiency in using Google Analytics and Google Search Console to track website traffic, analyze user behavior, and identify areas for improvement.
  • Good interpersonal, communication, and relationship-building skills with the ability to be assertive, diplomatic, and tactful with a diverse population group.
  • Strong analytical and problem-solving skills.
  • Detail oriented, systematic, and organized.
  • Strong ability to multi-task and still meet deadlines.
  • Self-starter with the ability to work independently and in a team environment.
  • Working knowledge of Microsoft Excel, Word & PowerPoint applications.
  • Excellent time management skills and the ability to prioritize work
  • Very good attention to detail and accuracy
  • Customer service oriented and ability to work with and resolve complex issues
  • Ability to plan and arrange activities
  • Excellent interpersonal communication skills
  • Excellent written and verbal communication skills
  • Ability to maintain confidential and highly sensitive information
  • Ability to work in a team environment
  • Ability to multi-task
  • Ability to manage conflict
  • Capacity to work effectively under pressure
  • Analytical thinking
  • Oversee small to medium sized projects
  • Identify and recommend continuous improvement opportunities
  • Establish productive working relationships at multiple levels within the organization

Nice to have:

  • Bachelor’s degree preferred.

The posted range for this position is $22-24/hr which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.
What you get as a Henry Schein One Employee

  • A great place to work with fantastic people.
  • A career in the healthcare technology industry, with the ability to grow and realize your full potential.
  • Competitive compensation.
  • Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One
Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.
Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.
One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here: 2022 Best Companies To Work For | Henry Schein One
Henry Schein, Inc. and Henry Schein One, LLC are Equal Employment Opportunity Employers and do not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Unfortunately, Henry Schein One is not currently hiring individuals residing in Alaska, Delaware, Hawaii, Iowa, Louisiana, Maryland, Nebraska, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, Washington DC, or Puerto Rico and other US Territories.

Top Skills

CSS
Google Analytics
Google Search Console
HTML
Excel
Microsoft Powerpoint
Microsoft Word
Ppc
Seo
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The Company
HQ: American Fork, UT
986 Employees
On-site Workplace
Year Founded: 2018

What We Do

Henry Schein One is the world’s largest dental practice management software company. Founded in 2018, Henry Schein One launched a new era of integrated dental technology by merging the market-leading practice management, patient communication and marketing systems of Henry Schein and Internet Brands into one company. Our goal: To simplify each aspect of dental practice management by delivering software that connects with each other, shares data and automates more tasks – helping each member of the dental team work smarter and more efficiently.

Headquartered in American Fork, Utah, Henry Schein One combines market-leading brands, such as Dentrix®, Dentrix Ascend®, Lighthouse360®, and TechCentral™, as well as Henry Schein's international dental practice management systems, including Software of Excellence®, Logiciel Julie, InfoMed®, Exan®, and Labnet™, with the dental businesses of Internet Brands, including web-based solutions such as Demandforce®, Sesame Communications®, Officite®, and DentalPlans.com® and more. Henry Schein One integrated 13 companies, 40+ software brands and employs approximately 1,500 people.

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