Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a SEO Manager at TRACTIAN, you will drive organic growth, enhance search visibility, and optimize conversion rates to generate high-quality leads for Tractian. You will develop and implement SEO strategies, content optimization, and CRO initiatives to maximize organic traffic and improve website performance. Working closely with Paid Search, Web, and Product teams, you will ensure seamless integration between organic and paid efforts, elevate user experience, and accelerate lead generation.
Responsibilities
- Develop and implement organic growth strategies to drive high-quality traffic, improve search engine rankings, and maximize conversions.
- Design and execute CRO initiatives, including A/B testing, landing page optimization, and behavioral analysis, to enhance conversion rates and lead quality.
- Conduct regular technical audits to identify and resolve crawling, indexing, and site performance issues, ensuring compliance with search engine best practices.
- Work with Paid Search Specialists to identify high-performing organic keywords that can strengthen paid search campaigns, optimize organic content to improve keyword quality scores, and reduce CPC in paid campaigns.
- Leverage AI tools and prompt engineering to enhance content strategies and automate search-related processes.
- Monitor and adapt to the evolving impact of AI on SEO, staying ahead of changes in AI-driven search tools (e.g., ChatGPT, Perplexity, Gemini). Develop and implement strategies to capitalize on these formats, boost Tractian’s brand visibility, align with shifting user behavior, and drive qualified lead generation.
- Collaborate with the web development team as a mutual reviewer, ensuring updates align with technical SEO standards, usability requirements, and CRO best practices.
Requirements
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- 5+ years of experience in technical SEO with a proven track record of driving significant organic traffic growth.
- Advanced proficiency with tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, and Google Ads.
- Strong understanding of web technologies and their impact on SEO, with the ability to collaborate with developers to optimize web architecture for search performance.
- Expertise in structured data, schema markup, and advanced on-page SEO techniques.
- Analytical mindset with the ability to interpret complex data sets and translate insights into actionable strategies.
- Excellent communication skills to collaborate effectively with the Paid Search Specialist and other stakeholders.
- Deep understanding of how organic and paid search strategies integrate to maximize ROI and enhance SEM performance.
Bonus Points
- Google Analytics and Google Ads certifications.
- Experience with A/B testing and user experience optimization to enhance on-page conversion rates.
- Proficiency in scripting languages (e.g., JavaScript) for implementing advanced on-page SEO enhancements.
- Prior experience with international or multilingual on-page SEO strategies.
- Contributions to on-page SEO publications, blogs, or industry forums.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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